Marketing Manager - Central Asia | Brand & Growth

AirAsia; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading airline company based in Kuala Lumpur is seeking a strategic Marketing Manager to lead the development and execution of marketing initiatives. In this role, you will oversee brand positioning and campaign execution while collaborating across functions to drive customer engagement and business growth. Candidates should have at least 5 years of marketing experience and a Bachelor's degree, with strong analytical and communication skills. This role offers various perks including free flights and health benefits.

Benefits

Key medical and insurance benefits

Paid time off

Free flights

Wellness programmes

Qualifications

• At least 5 years working experience in marketing.
• Proficient in English, with excellent verbal and written communication skills.
• Experience in delivering successful campaigns and measurable business results.

Responsibilities

• Develop and execute go-to-market strategies.
• Lead integrated marketing campaigns across various channels.
• Conduct market research and competitive analysis to identify opportunities.
• Manage marketing budgets, timelines, and external vendors.

Skills

Strategic planning

Campaign execution

Digital performance

Market growth strategies

Brand positioning

Excellent communication skills

Analytical skills

Education

Bachelor’s degree in Business Administration or Marketing

Job description

A leading airline company based in Kuala Lumpur is seeking a strategic Marketing Manager to lead the development and execution of marketing initiatives. In this role, you will oversee brand positioning and campaign execution while collaborating across functions to drive customer engagement and business growth. Candidates should have at least 5 years of marketing experience and a Bachelor's degree, with strong analytical and communication skills. This role offers various perks including free flights and health benefits.