Marketing Manager (Beauty/Cosmetic Products)

EPS Consultants; Petaling Jaya; On-site; MYR 100,000 - 150,000; Full time

Job summary

An international cosmetics company is seeking a Marketing Specialist to oversee offline marketing initiatives and brand strategies. The ideal candidate will have 3 to 5 years of experience in the beauty or FMCG sector, a Bachelor’s in Marketing or Business, and a passion for product marketing. Responsibilities include leading KOL campaigns, conducting market research, and collaborating cross-functionally to drive brand growth.

Qualifications

• 3 to 5 years of experience in brand marketing, ideally in beauty or FMCG.
• Strong understanding of offline brand building and consumer engagement.
• Knowledge of trends in the beauty industry.

Responsibilities

• Support the development and execution of offline marketing strategies.
• Lead end-to-end KOL and influencer marketing campaigns.
• Monitor content and campaign performance to optimize strategies.

Skills

Communication

Interpersonal Skills

Market Research

Brand Strategy

Content Creation

Education

Bachelor’s Degree in Marketing or Business

Job description

Client Industry:International Cosmetics Company

Location:1 Powerhouse, Bandar Utama Petaling Jaya

Key Responsibilities:

• Support the development and execution of offline marketing initiatives and brand strategies aligned with company goals.
• Maintain consistent brand messaging and visual identity across all touchpoints and platforms.
• Conduct market and competitor research to uncover trends, insights, and new opportunities.
• Lead end-to-end KOL and influencer marketing campaigns—from identifying talents and preparing briefs to reviewing content and evaluating performance.
• Build and nurture strong relationships with influencers, brand ambassadors, and celebrities.
• Oversee and mentor the KOL team to ensure successful and impactful campaign execution.
• Collaborate with the sales team to forecast ROI and measure campaign effectiveness.
• Lead a creative team (including social media, designer, videographer, and editor) to deliver engaging, high-quality content for platforms such as Instagram, TikTok, Xiaohongshu (XHS), and Facebook.
• Plan and manage content calendars to ensure timely and relevant content delivery.
• Monitor content and campaign performance, providing insights to optimize future strategies.
• Work cross-functionally with E-commerce, Sales, Product, and Digital Marketing teams to align on overall objectives.
• Any other tasks and projects as assigned by the superior/Company.

• Bachelor’s Degree in Marketing, Business, or a related field.
• 3 to 5 years of experience in brand marketing, ideally within the beauty, FMCG, or lifestyle sector.
• Strong understanding of offline brand building and consumer engagement strategies.
• Friendly, confident, and outgoing personality with excellent communication and interpersonal skills.
• Team-oriented with a proactive attitude and positive mindset.
• Passionate about the beauty industry and up-to-date with current market and consumer trends.