Marketing Manager (BabyCare)

PILLOO TRADING Sdn Bhd; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A dynamic trading company in Kuala Lumpur is looking for a Marketing Manager to lead an integrated marketing strategy. The role involves planning campaigns, driving brand growth, and managing both online and offline marketing activities. Candidates should have experience in marketing strategy, a strong understanding of digital marketing, and the ability to manage multiple channels effectively. The ideal candidate thrives in a fast-paced environment and demonstrates both creativity and data-driven insights.

Qualifications

• Experience in marketing strategy and campaign planning.
• Strong understanding of digital marketing and performance metrics.
• Ability to balance brand building with sales-driven campaigns.

Responsibilities

• Develop overall marketing plans aligned with business goals.
• Oversee paid media strategy and optimize campaigns.
• Plan and execute product launches and offline activities.

Skills

Marketing strategy and campaign planning

Digital marketing

Project management

Performance metrics understanding

Data-driven mindset

Job description

Overview

We are seeking a Marketing Manager to lead integrated marketing strategy and execution across both online and offline channels. This role is responsible for planning campaigns, driving brand growth, and delivering measurable business results. You will connect brand direction with performance marketing, oversee cross-channel campaigns, and ensure all marketing activities are aligned, effective, and commercially driven.

Key Responsibilities

1. Marketing Strategy & Planning – Develop overall marketing plans aligned with business goals; plan integrated campaigns across online and offline channels; manage marketing calendar, launches, and promotional cycles.
2. Digital & Performance Marketing – Oversee paid media strategy (Meta, Google, TikTok, etc.); guide funnel, landing page, and website conversion improvements; track performance metrics (ROAS, CPA, traffic, conversion); work with digital team/partners to optimize campaigns.
3. Brand & Content Direction – Ensure all marketing materials follow brand positioning and guidelines; guide content direction for social media, ads, website, and campaigns; work closely with designers, content creators, and videographers.
4. Campaign Execution (Online & Offline) – Plan and execute product launches, promotions, and seasonal campaigns; manage offline activities such as events, exhibitions, partnerships, and retail support; ensure campaigns are consistent across all touchpoints.
5. Market & Consumer Insights – Monitor competitors, market trends, and consumer behavior; use insights to refine campaigns, offers, and messaging.
6. Reporting & Optimization – Analyze campaign performance and prepare reports; identify growth opportunities and areas to improve ROI.

Requirements

• Experience in marketing strategy and campaign planning
• Strong understanding of digital marketing and performance metrics
• Ability to balance brand building with sales-driven campaigns
• Experience managing multiple channels (social, paid ads, website, offline activities)
• Strong project management and coordination skills
• Comfortable working in a fast-moving, growing brand environment
• Data-driven but also creative in campaign thinking