Marketing Manager

Aurora Talent; Seri Kembangan; On-site; MYR 220,000 - 284,000; Full time

Job summary

A leading marketing firm is seeking a Marketing Manager for Southeast Asia to develop and implement marketing strategies that enhance brand presence and drive customer engagement. You will oversee brand compliance, manage digital marketing initiatives, and collaborate with regional teams to ensure effective execution. The ideal candidate has a strong background in marketing strategy development and data-driven decision-making. This permanent position is based in Seri Kembangan and offers an opportunity to lead initiatives in sustainability and innovation.

Qualifications

• Proven experience in developing and executing marketing strategies across regions.
• Strong understanding of digital marketing channels and analytics.
• Ability to work with cross-functional teams and manage external partnerships.

Responsibilities

• Develop and implement integrated marketing strategies for Southeast Asia.
• Oversee brand compliance and manage digital marketing initiatives.
• Conduct market analysis for growth opportunities.

Skills

Marketing strategy development

Collaboration skills

Digital marketing

Data-driven decision making

Brand compliance management

Job description

Marketing Manager – Southeast Asia (SEA)

Location: Balakong, Seri Kembangan

Permanent

Role Overview

The Marketing Manager for Southeast Asia will be responsible for shaping and delivering a comprehensive, end-to-end marketing strategy across the region. This role focuses on strengthening brand presence, driving customer engagement, and supporting commercial growth through data‑driven, ROI‑focused marketing initiatives.

Working closely with regional and local stakeholders across multiple SEA markets, the role requires strong collaboration skills and the ability to manage both on‑site and remote marketing execution. The position plays a critical role in enhancing brand equity, supporting sales performance, and positioning the organization as a leader in sustainability, innovation, and digital solutions.

Key Responsibilities

• Develop and implement integrated 360° marketing strategies for SEA, covering brand positioning, communications, digital marketing, PR, events, and customer engagement.
• Ensure regional marketing plans align with global and AMEA strategies, priorities, and brand guidelines.
• Localize global campaigns to suit individual SEA markets while maintaining creative and brand consistency.
• Drive brand awareness and visibility across SEA through targeted campaigns, media exposure, and industry partnerships.
• Position the brand as a market leader in sustainable solutions, innovation, and advanced digital technologies.
• Oversee brand compliance across all marketing channels and customer touchpoints.
• Lead digital marketing initiatives, including social media, CRM campaigns, marketing automation, SEO, and website content management.
• Track and analyze performance metrics such as lead generation, conversion rates, website traffic, and campaign ROI.
• Enhance customer experience across events, digital platforms, sales tools, and marketing communications.
• Develop impactful marketing assets to support sales teams in pipeline acceleration and conversion improvement.
• Plan and manage regional exhibitions, events, and customer workshops across SEA markets.
• Collaborate with local teams to ensure effective on‑ground execution, with many activities coordinated remotely.
• Conduct ongoing market and competitor analysis to identify growth opportunities and emerging trends.
• Provide strategic insights and recommendations to strengthen market positioning in key segments.
• Work cross‑functionally with Sales, Product Management, Digital, HR, and Communications teams.
• Manage external agencies, partners, and vendors across the SEA region.