Marketing Manager

GMG SEA (MALAYSIA) SDN BHD; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A global well-being company in Kuala Lumpur is looking for a Marketing Manager – Brand Activation to create impactful consumer experiences and drive brand awareness. This role involves leading marketing campaigns across various platforms, event activations, and community engagement initiatives. The ideal candidate should have a proven record in brand activation and experiential marketing, ideally with 3–5 years of experience in related industries. Join us to inspire and empower communities while managing a creative marketing team.

Qualifications

• 3–5 years of experience in marketing, preferably within sports, lifestyle, or retail industries.
• Proven track record in brand activation, experiential marketing, and integrated campaign management.
• Strong understanding of consumer engagement, community marketing, and event execution.

Responsibilities

• Lead and execute 360° marketing and activation campaigns across retail, digital, social, and experiential platforms.
• Drive on-ground activations, events, and community engagement initiatives that strengthen brand connection.
• Develop and implement seasonal and thematic marketing plans that build brand visibility.

Skills

Brand activation

Experiential marketing

Consumer engagement

Community marketing

Data analysis

Tools

CRM tools

Analytics platforms

Job description

Overview

Are you passionate about bringing brands to life through powerful consumer experiences? We’re seeking a dynamic Marketing Manager – Brand Activation to lead the charge in driving engagement, awareness, and conversion through creative, high-impact campaigns. This role is perfect for someone who thrives on the energy of live activations, loves connecting with communities, and knows how to turn brand strategy into tangible results across all touchpoints — from retail floors to digital screens.

Responsibilities

• Lead and execute 360° marketing and activation campaigns across retail, digital, social, and experiential platforms.
• Drive on-ground activations, events, and community engagement initiatives that strengthen brand connection and consumer loyalty.
• Develop and implement seasonal and thematic marketing plans that build brand visibility and drive retail performance.
• Collaborate closely with cross-functional teams to ensure seamless campaign execution across all channels.
• Amplify brand presence through partnerships, sponsorships, influencer engagement, and content marketing.
• Manage the marketing budget and performance metrics, ensuring each activation delivers measurable ROI and consumer impact.
• Inspire and guide the marketing team and agency partners to push creative boundaries and deliver excellence in execution.

Requirements

• 3–5 years of experience in marketing, preferably within sports, lifestyle, or retail industries.
• Proven track record in brand activation, experiential marketing, and integrated campaign management.
• Strong understanding of consumer engagement, community marketing, and event execution.
• Hands-on, energetic, and resourceful with the ability to manage multiple projects in fast-paced environments.
• Excellent storytelling, leadership, and stakeholder management skills.
• Data-driven mindset with the ability to translate insights into actionable marketing strategies.
• Proficient in marketing tools, CRM, and analytics platforms; open to travel for campaign activations.

About GMG

A Global Well-being Company with 120+ brands across 12 countries and over 10,000+ employees. We are GMG, Born to Win!

GMG is a global well-being company retailing, distributing and manufacturing a portfolio of leading international and home-grown brands across sport, everyday goods, health and beauty, properties and logistics sectors. On a mission to inspire others to live well and win in ways that make the world better.

With a diversified portfolio of leading sports and over 650 stores globally, inspiring and empowering active lifestyles is at the core of what we do. Our global portfolio features both home-grown concepts as well as international powerhouse brands.

Application questions

• What\'s your expected monthly basic salary?
• How many years\' experience do you have in the retail industry?