Marketing Manager

Stark Capital Enterprises; Kuala Lumpur; On-site; MYR 80,000 - 120,000; Full time

Job summary

A leading marketing agency in Kuala Lumpur is seeking a Marketing Manager to develop integrated marketing plans and lead campaigns across various channels. The role requires a Bachelor's degree in Marketing and over 6 years of experience, particularly in the F&B or lifestyle sectors. Candidates should possess strong communication skills and the ability to analyze data for campaign optimization. The position offers a chance to mentor a diverse team while enhancing brand equity and driving business growth.

Qualifications

• 6+ years’ experience in brand, marketing, or communications, preferably in F&B or lifestyle.
• Exceptional communication skills in English.
• Strong understanding of luxury branding and experiential marketing.

Responsibilities

• Develop and execute integrated marketing plans.
• Lead 360° marketing campaigns across multiple channels.
• Supervise content creation to ensure brand consistency.
• Analyze data to optimize campaign performance.

Skills

Brand Management

Strategic Marketing

Influencer Engagement

Data Analysis

Leadership

Content Creation

Education

Bachelor’s degree in Marketing or related field

Job description

Responsibilities

• Develop and execute integrated marketing plans that strengthen brand equity and drive business growth.
• Define annual marketing calendars and ensure alignment with business objectives and brand identity.

Campaign Development & Execution

• Lead 360° campaigns across digital, experiential, influencer, and PR channels.
• Oversee partnerships, events, and collaborations with premium brands and key stakeholders.

Content & Creative Oversight

• Supervise content creation (social, video, photography) to ensure consistency in tone, quality, and aesthetic.
• Collaborate closely with creative and design teams to bring brand stories to life.

Digital & Performance Marketing

• Drive online engagement, audience growth, and conversion through social media, paid ads, and CRM.
• Analyze data to optimize campaign performance and ROI.
• Manage and mentor the marketing team.
• Coordinate with Operations, PR, and Partnerships to ensure cohesive brand experiences.

Requirements

• Bachelor’s degree in Marketing, Communications, or related field.
• 6+ years’ experience in brand, marketing, or communications (preferably in F&B, hospitality, or lifestyle).
• Strong understanding of luxury branding, influencer engagement, and experiential marketing.
• Proven Experience: Extensive experience in corporate communications, marketing, or branding, with a proven ability to plan and execute strategic communications and branding initiatives. Experience in managing sponsorships, events, and external client engagement programs is essential. Familiarity with digital communications and change management is advantageous.
• Exceptional Communication Skills: A strong command of the English language, with exceptional writing, editing, and storytelling abilities. Ability to communicate complex ideas in a clear and persuasive manner across a variety of communication channels.
• Strategic Leadership & Influence: Strong strategic thinking and leadership skills, with the ability to influence and engage senior leaders. Proven track record of collaborating with cross-functional teams to drive brand-building initiatives.
• Brand & Marketing Expertise: Expertise in managing brand identity, market positioning, and external client‑facing communication strategies. Proven ability to safeguard Deloitte’s brand integrity and ensure compliance with global PR and communication protocols.
• Analytical & Detail‑Oriented: Ability to measure and analyze the success of communications programs and use data to refine strategies. Strong attention to detail is essential for managing multiple projects and ensuring quality execution.
• Leadership & Mentoring: Experience in leading and mentoring a diverse team, providing guidance, and ensuring the execution of high‑quality work. Ability to create a positive and productive team environment.