Marketing Manager

DETOXI WELLNESS SDN BHD; Kepong; On-site; MYR 60,000 - 80,000; Full time

Job summary

A wellness center in Kuala Lumpur is seeking a passionate Marketing Manager to lead brand growth and visibility. This role involves developing strategic marketing initiatives to engage customers and expand the distributor network. Key responsibilities include overseeing marketing campaigns, analyzing market trends, and managing budgets. The ideal candidate will have experience in brand marketing and excellent analytical and communication skills to drive impactful brand experiences.

Qualifications

• Proven experience in brand marketing and strategic marketing planning.
• Strong analytical skills to conduct market research and competitor analysis.
• Excellent communication skills for collaboration with sales teams.

Responsibilities

• Drive understanding of customer needs to shape brand experiences.
• Lead planning and execution of marketing campaigns and product launches.
• Monitor brand performance and ensure alignment with marketing goals.
• Create high-quality marketing materials and social media content.

Skills

Customer insights analysis

Marketing strategy development

Performance monitoring

Creative content oversight

Budget management

Job description

Wellnessday is a modern oriental healing center in Klang Valley, Malaysia, dedicated to helping people overcome physical and emotional imbalances caused by modern lifestyles. We combine traditional wellness practices with a modern approach to healing and self-care.

About the Role:

We are seeking a passionate and results-oriented Marketing Manager to take the lead in driving Wellnessday’s brand growth and visibility. In this role, you will be responsible for developing and executing strategic marketing initiatives that elevate our brand presence, deepen customer engagement, and support both sales and distributor network expansion.

You’ll oversee all aspects of online and offline marketing ensuring cohesive brand messaging, creative excellence, and performance-driven execution.

Key Responsibilities:

Customer Insights & Brand Experience

Drive deep understanding of customer needs, attitudes, and values to shape impactful and emotionally resonant brand experiences.

Marketing Project & Product Launch Management

Lead the planning and timely execution of marketing campaigns and new treatment launches.

Strategic Marketing Planning

Develop and implement marketing strategies that increase brand awareness, drive sales, and elevate the quality and performance of distributor networks.

Performance Monitoring & Reporting

Regularly monitor brand performance, review marketing reports, and ensure all activities are aligned with the brand’s goals and objectives.

Maintain strong communication with sales teams to ensure mutual understanding and smooth execution of marketing plans.

Creative & Content Oversight

Oversee the production of high-quality marketing materials, visuals, and social media content that reflect the brand identity and engage target audiences.

Market & Competitor Analysis

Conduct continuous market research and competitor analysis to identify emerging trends, new opportunities, and customer behavior patterns.

Budget & Cost Management

Prepare and manage marketing budgets, ensure efficient allocation of resources, and adhere to company policies for all marketing-related expenditures and production requisitions.