Marketing Executive

Shihlin Taiwan Street Snacks; Kuala Lumpur; On-site; MYR 150,000 - 200,000; Full time

Job summary

A leading Asian street food brand in Kuala Lumpur is seeking a detail-oriented Marketing Executive / Senior Marketing Executive. This role involves supporting marketing operations, managing campaigns, and enhancing social media presence. Ideal candidates possess a diploma in Marketing and have 1–3 years of related experience, particularly in F&B or retail. Join a dynamic team to contribute to innovative marketing efforts aimed at delivering exceptional experiences to customers.

Qualifications

• 1–3 years of experience in marketing, preferably in F&B, retail, or FMCG.
• Able to manage multiple tasks in a fast-paced environment.

Responsibilities

• Assist in coordinating seasonal campaigns, promotions, and product launches.
• Liaise with outlets to ensure POSM display and campaign readiness.
• Help monitor social media comments and reviews.

Skills

Strong communication skills

Organizational skills

Coordination skills

Social media understanding

Education

Diploma or Degree in Marketing, Communications, Business, or related field

Job description

Marketing Executive / Senior Marketing Executive

Shihlin Taiwan Street Food is Asia’s #1 Taiwanese street food brand, loved for our iconic XXL Crispy Chicken and authentic flavours inspired by Taiwan’s famous night markets.

Alongside EatPizza, our fast-growing F&B concept, we bring delicious, innovative offerings to fans across the region. Since opening our first Shihlin outlet in 2003, we’ve grown to over 240 stores across Singapore, Malaysia, Indonesia, Egypt, and the United States, delighting millions of customers worldwide.

At Shihlin and EatPizza, we believe great food starts with great people. Our team thrives on passion, creativity, and teamwork, working together to deliver genuine flavours and memorable experiences to every customer.

Join us and be part of a dynamic brand that’s shaping the future of Asian street food — one crispy chicken or cheesy pizza at a time.

Overview

We are seeking a detail-oriented and proactive Marketing Executive / Senior Marketing Executive to support our marketing team in daily operations. The ideal candidate should be highly organized, tech-savvy, and capable of handling multiple responsibilities, including social media management, market research and administrative tasks.

Key Responsibilities

• Campaign Execution
  Assist in coordinating seasonal campaigns, promotions, and product launches.
• Liaise with outlets to ensure POSM display, campaign readiness, and timely execution.
• Track submissions from outlets and consolidate campaign reports.
• Content & Creative Support
  Assist in content coordination with agencies and internal teams.
• Help prepare simple product photos, short videos, or social media clips when needed.
• Ensure brand consistency across all marketing materials.
• Digital & Social Media Support
  Help monitor social media comments and reviews.
• Track engagement metrics and update performance summaries.
• Support content scheduling with agencies.
• KOL/PR Support
  Coordinate KOL seeding, packaging, and follow-up.
• Track influencer postings and performance.
• Operations and Admin
  Manage asset libraries, filing, and marketing folders.
• Assist with vendor coordination and invoice processing.
• Support marketing team with event prep, product tastings, or shoots.

Requirements

• Diploma or Degree in Marketing, Communications, Business, or related field.
• 1–3 years of experience in marketing, preferably in F&B, retail, or FMCG.
• Strong communication, coordination, and organizational skills.
• Basic understanding of social media and digital marketing.
• Able to manage multiple tasks in a fast-paced environment.

If you are a detail-oriented individual with a passion for marketing, we’d love to hear from you!