Marketing Executive (Kuala Lumpur)

JEV Management; Kuala Lumpur; On-site; MYR 40,000 - 60,000; Full time

Job summary

A marketing firm is seeking a skilled individual to manage social media accounts and execute marketing events. The ideal candidate will have 3-5 years of experience in marketing strategy, particularly in digital and event marketing. Strong skills in social media, communication, and market research are required. Fluency in both Mandarin and English is essential. The position is based in Kuala Lumpur, Malaysia.

Qualifications

• Minimum 3-5 years of experience in marketing strategy.
• Strong consumer focus with insight into market needs.
• Good command in both Mandarin and English.

Responsibilities

• Manage company’s social media accounts to generate leads.
• Develop and execute marketing events.
• Measure and report on social media content performance.

Skills

Social media management

Event marketing

Digital marketing

Communication skills

Market research

Education

Diploma / Bachelor’s Degree in Marketing or related field

Job description

Social Media Management

• Manage company’s social media accounts (Facebook, Instagram, TikTok and YouTube) to generate leads and grow company branding.
• Prepare, develop and manage social media content that drive traffic, engagement and convert target customers.
• Continuously measure, report and improve content performance and social media analytics tools.
• Responsible for strategies, creating, implementing and optimizing the content for assigned products.
• Propose real-time content based on social media trends and relevant social conversations.
• Be up-to-date with social media trends and development, and to identify and analyze competitor advertising methods and strategies in social media platforms.

Event Marketing

• Conceptualize, develop and executive marketing events both office and online. This includes but is not limited to; press conferences, brand launches, partnership announcements, roadshows, booth set-up, summits, workshops and more.
• Research, contact, and negotiate with various vendors on locations, food & beverage, gifts procurement, props and set-up needed for the event.
• Collaborate across multiple teams within the company as well as external stakeholders, and coordinate with respective PICs to ensure smooth end-to-end operations from proposal stage to execution and completion.
• Achieve targets within budget and timeline.
• Manage other ad-hoc tasks / projects as other responsibilities to meet the company’s objectives and goals.
• Identify event opportunities and generate new ideas to drive continual optimization of event campaigns.
• Prepare reports on event performance and conduct post-mortem with teams involved.

Requirements

• A Diploma / Bachelor’s Degree in Marketing, Communications, Mass Communication or a related field.
• Minimum 3-5 years of experience in marketing strategy, including Facebook marketing, event marketing and finance / investment market research in investment or finance related industry.
• Possesses comprehensive branding and marketing, especially digital marketing skills, from broad-reach advertising to highly targeted direct marketing across all relevant marketing channels and platforms.
• Strong consumer focus, with demonstrable insight into market needs, both now and in the future, ensuring that the business is well-positioned to capitalize on emerging trends and opportunities.
• Good command in both Mandarin and English (written and spoken).
• Good communication and interpersonal skills.
• Have no issue to base at KL.