Marketing Executive (F&B / QSR Focus)

V Capital; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading food and beverage company in Kuala Lumpur is seeking a Marketing Executive to drive store traffic and brand loyalty. The role involves planning campaigns for menu launches, managing social media strategies, and conducting market research. The ideal candidate has a relevant degree and 1–3 years of experience in the F&B industry, with excellent copywriting skills and digital marketing knowledge. This position offers an exciting opportunity in a fast-paced environment.

Qualifications

• 1–3 years of experience in marketing within the F&B or QSR industry.
• Strong understanding of digital marketing trends.
• Excellent command of written and spoken English.

Responsibilities

• Plan and execute integrated marketing campaigns.
• Manage social media accounts focused on food content.
• Conduct competitor analysis on F&B trends.

Skills

Digital marketing

Social media management

Copywriting

Campaign planning

Market research

Education

Diploma/Degree in Marketing or Communications

Tools

Canva

Photoshop

Job description

The Marketing Executive will support go-to-market activities with a specific focus on driving store traffic and brand loyalty for our F&B outlets. You will work with team managers to deliver impactful food-centric campaigns, seasonal launches, and digital dining experiences.

Key Responsibilities

Campaign & Menu Launches

• Plan and execute integrated marketing campaigns for new menu launches, seasonal bundles, and festive promotions.
• Track campaign performance at the store level to optimize ROI and foot traffic KPIs.

Content & Brand Marketing

• Develop appetizing marketing content, including food photography briefs, social media "foodie" posts, and EDMs.
• Ensure brand tone and visual consistency across all menus, digital boards, and physical outlets.

Digital & Delivery Marketing

• Manage social media accounts (Meta, TikTok, etc.) with a focus on trending food content.
• Support digital ads and coordinate with food delivery platforms (GrabFood, Foodpanda) for merchant-side promotions.

Store Events & Promotions

• Assist in planning brand activations, outlet grand openings, and local store marketing (LSM).
• Work with vendors and internal operations teams to ensure point-of-sale (POS) materials are displayed correctly.

Market Research & Reporting

• Conduct competitor analysis on F&B trends, pricing, and promotional mechanics.
• Prepare reports on campaign effectiveness and suggest menu improvements based on customer feedback.
• Work closely with design, sales, and product teams to align marketing initiatives.
• Liaise with external agencies.

Requirements

• Diploma/Degree in Marketing, Communications, or related field.
• 1–3 years in marketing, specifically within the F&B or QSR industry.
• Strong understanding of digital and social media marketing trends.
• Excellent command of written and spoken English.
• Excellent copywriting skills, especially for promotional offers and food descriptions.
• Creative, detail-oriented, and able to work in a fast-paced environment.
• Proficiency in basic design tools (Canva/Photoshop) is a plus.