Marketing Executive

UCSI University Sarawak Campus; Kuching; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading educational institution in Kuching, Malaysia, is looking for a Marketing Officer to manage school and community engagement and student recruitment. The successful candidate will work closely with the team to achieve targets, implement marketing strategies, lead events, and manage student inquiries. A Bachelor's degree in marketing is required along with relevant experience. Excellent written and spoken English and Mandarin is essential, and a strong focus on customer service is necessary. This role may require overtime and weekend work.

Qualifications

• 2 - 3 years of relevant experience in a marketing role.
• Good command of written and spoken Mandarin & English.
• Ability to respond quickly to inquiries from students and agents.

Responsibilities

• Achieve targets and KPIs set by the unit.
• Lead and manage school and community events.
• Develop and implement marketing strategies to increase enrolment.

Skills

Analytical skills

Communication skills

Time-management skills

Creativity skills

Social media experience

Customer focus

Education

Bachelor's degree in marketing or related field

Job description

The position is responsible for Emerging Region, School and Community Engagement, Course/E-Counselling and Leads Management for marketing the University and its products and services for local markets.

Responsibilities

• To work closely with the Manager to achieve the set targets and Key Performance Indicators (KPIs) of the unit;
• To work closely with the team members to achieve student recruitment targets, in line with the unit’s broad objectives and growth projection of the university.
• Responsible for the leadership, management and development of this unit, to develop and implement strategies and tactics which build awareness and preference for UCSI University in domestic and/or global markets to increase enrolment into the University;
• Will lead and manage school and community events, internal and external stakeholders, in-house events, student services and etc.;
• Execution of marketing activities in collaboration with academics.
• To lead the leads management system to achieve maximum results.

Qualifications

• Bachelor's degree in marketing or related field
• 2 - 3 years of relevant experience
• Strong analytical, communication, time-management and creativity skills
• Strong ability to focus on customer/market and take initiative Experience with social media
• A good command of written and spoken in Mandarin & English.
• Willingness to work overtime and on weekends as and when required to meet student recruitment targets and demonstrated ability to response quickly to students’ and agents’ enquiries at all time.
• Able to work under pressure and meet deadlines, possess a mature attitude and a good team player.
• Marketing experience in an educational institution is an added advantage.
• Possess own transport.