Marketing & Communications Manager

Hunters International Sdn Bhd; Shah Alam; On-site; MYR 60,000 - 80,000; Full time

Job summary

A leading hospitality firm in Shah Alam is looking for an experienced Marketing & Communications Manager to spearhead advertising and promotional activities. The ideal candidate will have a diploma in a relevant field and at least 3 years in a managerial role. Key responsibilities include managing PR activities, promoting brand awareness, and maintaining media relations. This role offers comprehensive benefits including health insurance and free parking.

Benefits

Free parking

Health insurance

Maternity leave

Meal provided

Qualifications

• Minimum 3 years of working experience in a managerial role within the hospitality industry.
• Possess an established business network with media, bloggers, advertising agencies.

Responsibilities

• Spearhead A&P, PR & Events, and Graphic Design activities.
• Monitor A&P expenditure versus budget.
• Promote brand awareness through marketing events.
• Manage PR activities including writing press releases.
• Cultivate and sustain good media relations.

Skills

Mass Communications

Business Administration

Public Relations

Networking

Results Orientation

Education

Diploma in Mass Communications, Hotel Management, Business Administration or Broadcasting Management

Job description

About the job Marketing & Communications Manager

Who are we?

Drawing inspiration from Mercury, the Roman god of travelers, we provide more than just a place for relaxation, they serve as a gateway to discovery and a launching pad for exploration.

Job description

• To spearhead the A&P, PR & Events, Bookers Club and Graphic Design in the planning, implementation and monitoring of all advertising and promotions activities.
• To consistently monitor A&P expenditure versus budget set, maintain a year‑round plan complementing the Hotel business plan and the needs of various business units.
• Always maintain a futuristic vision strategy, drawing guidelines of hotel positioning in the market and guiding operations and other business units accordingly.
• Update management on competitors’ advertising and promotions activities through consistent monitoring.
• Responsible for generating any printed materials with words and pictures in a visually appealing layout and everything associated with them to create a professional image of the hotel in line with brand guidelines and ensuring all materials are allocated to relevant outlets/departments on schedule. These materials include the hotel brochures, monthly newsletter, advertisements, flyers, posters, letters, corporate giveaways, signage, banners, backdrops, etc.
• Work closely with appointed advertising agencies and other suppliers on all above and below‑the‑line advertising programs, ensuring cost‑fresh and creative advertising within cost‑effective means.
• Solicit joint promotional activities with selected credit‑card companies, banks and publications to maintain a positive presence in the market and generate business opportunities.
• Proactively promote brand awareness by organizing marketing events and activities.
• Increase brand recall and consumer demand in targeted markets and geographic segments in line with the hotel’s business goals through timely press‑release circulation, media hosting, on‑site and off‑site filming and photography.
• Establish e‑marketing initiatives with an e‑newsletter aimed at specific target groups through an efficient e‑marketing tracking system.
• Keep updated on all hotel happenings, development and use all opportunities to drive best marketing reach.
• Plan and implement effective PR events.
• Identify, spearhead and manage all PR activities including writing press releases, key messages, speeches and presentations.
• Prepare media releases to be sent to major dailies and publications to ensure appropriate publicity is acquired for the hotel.
• Cultivate and sustain good media relations.
• Conduct regular media visits.
• Submit monthly reports on time.
• Assist in hotel events (e.g., restaurant openings and product launches).
• Conduct appraisals with the intent of education, growth and motivation.
• Respect confidentiality of company and associate details and use discretion as applicable.
• Perform any other duties assigned by management as required.

Requirements

• Minimum Diploma in Mass Communications, Hotel Management, Business Administration or Broadcasting Management.
• Minimum 3 years of working experience in a managerial role within the hospitality industry.
• Possess an established business network with media, bloggers, entertainment companies, celebrities, advertising agencies, etc.
• High level of integrity and dependability with a strong sense of urgency and results orientation.

Benefits

• Free parking
• Health insurance
• Maternity leave / Paternity leave
• Meal provided

Working Hours

• Monday to Friday (normal working hours)

Working location

Consultant in Charge