Marketing Communications, Deputy Manager

Watsons Malaysia; Malaysia; On-site; MYR 150,000 - 200,000; Full time

Job summary

A leading retail chain in Malaysia is seeking a Deputy Manager for Marketing Communications to develop and execute strategic communication plans. You will manage internal and external communications, oversee content creation, and ensure messaging consistency. The ideal candidate has a Bachelor’s degree in a relevant field and 4–5 years of experience in media planning. Strong campaign management skills and retail knowledge are advantageous. This role offers a dynamic environment where innovation is encouraged.

Qualifications

• Bachelor’s degree in a relevant field.
• 4–5 years of experience in media planning or related field.
• Strong understanding of strategic media planning and marketing communications.

Responsibilities

• Create and implement integrated marketing communication strategies.
• Plan and execute marketing campaigns across multiple channels.
• Monitor campaign performance and ensure objective met.

Skills

Strategic media planning

Campaign management

Time management

Retail knowledge

Education

Bachelor’s degree in Business, Marketing, Media/PR

Job description

Job Purpose

The Marketing Communications, Deputy Manager is responsible for developing and executing strategic communication plans that promote the brand, products, or services by Watsons. This role involves managing internal and external communications, overseeing content creation, and ensuring consistency in messaging across all channels.

Job Description

• Create and implement integrated marketing communication strategies.
• Plan and execute marketing campaigns across multiple channels such as In-store touchpoints, digital platforms, social media, KOL management.
• Collaborate with creative teams, media agency, and vendors through campaign planning & execution to ensure campaign objectives are met.
• Monitor campaign performance to ensure all set objective are met. Track and report on communication effectiveness.
• Always to be on alert on the latest market & media trends and look for opportunities to adapt into Watsons business.
• Ensure timely monthly reporting for all post campaign performance.

Job Requirement

• Bachelor’s degree (or equivalent) in Business, Marketing, Media / PR or a related field.
• A minimum of 4–5 years of experience in media planning or a closely related field.
• Strong understanding of strategic media planning, campaign planning and marketing communications.
• Retail knowledge is an added advantage.
• Ability to manage campaigns effectively with minimal supervision, demonstrating strong time management skills and a results-driven mindset to ensure timely execution and impactful results.