Marketing Communication & PR Senior Specialist

Continental AG; Selangor; On-site; MYR 80,000 - 120,000; Full time

Job summary

A global automotive supplier is seeking a Marketing Communication & PR Senior Specialist to enhance its brand presence in Malaysia. The role involves developing strategic marketing communication initiatives, executing PR strategies, and managing digital communication efforts. Ideal candidates should have experience in both B2B and B2C marketing, along with strong collaboration skills to work with teams and external partners effectively. This position offers a dynamic environment in Petaling Jaya.

Qualifications

• Several years of experience in marketing communication or public relations.
• Strong understanding of digital and offline marketing strategies.
• Experience in managing media relations and PR events.

Responsibilities

• Plan and execute PR strategies and manage media engagement.
• Develop and implement integrated communication plans across platforms.
• Enhance the company’s digital presence and monitor online performance.
• Coordinate budget planning and evaluate campaigns against KPIs.
• Collaborate closely with internal teams and external partners.

Skills

Public Relations

Digital Marketing

Campaign Management

Media Engagement

Job description

Marketing Communication & PR Senior Specialist

We are seeking a talented and experienced Marketing Communication Senior Specialist to join our dynamic team in Petaling Jaya, Malaysia. In this role, you will be responsible for developing and implementing strategic marketing communication initiatives that align with our organization's goals and enhance our brand presence.

Public Relations & Media Engagement

• Plan and execute PR strategies, including press releases, media statements, and leadership content.
• Manage PR events and build strong relationships with media and external partners to maximize positive visibility.
• Track PR performance and ensure consistent, high-quality coverage.

Marketing Communication Initiatives

• Develop and implement integrated communication plans across digital and offline platforms.
• Support B2B and B2C marketing objectives through creative campaigns and promotional content.
• Uphold brand consistency and compliance with global guidelines.
• Collaborate with internal teams and external partners to deliver impactful joint initiatives.

Digital & Online Communication

• Enhance the company’s digital presence across website, social media, online media, and influencer/KOL channels.
• Manage and monitor online performance, ensuring alignment with brand strategy.
• Lead integrated online campaigns and coordinate with agencies when needed.

Marketing Events & Coordination

• Support and execute communication initiatives, events, and campaigns.
• Coordinate budget planning, spending efficiency, and post-campaign evaluations against KPIs.

Cross-Functional Collaboration

• Partner closely with marketing, sales, and other functions to align communication efforts with business priorities.
• Work with agencies and vendors for creative, production, and event deliverables.