Marketing & Business Operations Executive

Carousell; Kuala Lumpur; On-site; MYR 30,000 - 50,000; Full time

Job summary

A leading ecommerce platform in Kuala Lumpur is seeking a Marketing & Business Operations Executive. This role focuses on marketing initiatives to drive brand visibility and engagement across various channels. The ideal candidate should have a diploma or degree in Marketing or related fields, with strong skills in social media management and copywriting. Fresh graduates are encouraged to apply, creating a vibrant, adaptable team. Enjoy a collaborative environment at the forefront of secondhand commerce.

Qualifications

• Strong command of English language, both spoken and written. Mandarin is a plus.
• Excellent attention to detail and organizational skills.
• Ability to multitask and adapt in a fast-paced and dynamic environment.

Responsibilities

• Develop creative briefs and monthly content calendar with the marketing team.
• Assist in conducting trend research and creating engaging social media content.
• Maintain trackers and support reporting processes using Excel and Google Sheets.

Skills

Copywriting

Social media management

Communication

Data analysis

Education

Diploma or degree in Marketing, Communications, Business, or related field

Tools

Microsoft Excel

Google Sheets

Job description

Marketing & Business Operations Executive

Full‑time

Department: Ecommerce Operations

Office Location: Malaysia

Carousell Group is the leading multi‑category platform for secondhand in Greater Southeast Asia on a mission to make secondhand the first choice. Founded in August 2012 in Singapore, the Group has a leading presence in seven markets under the brands Carousell, Carousell Media Group, Cho Tot, Laku6, LuxLexicon, Mudah.my, OneShift, REFASH and Revo Financial, serving tens of millions of monthly active users. Carousell is backed by leading investors including Telenor Group, Rakuten Ventures, Naver, STIC Investments, 500 Global and Peak XV Partners (formerly known as Sequoia Capital India). As a team of passionate individuals working together to solve meaningful problems, there is so much more for you to discover in a career with Carousell. Our culture is made up of hiring, developing, and promoting people who embody our values of HEART, which is an acronym for Humility, Empathy, Accountability, Relentlessly resourceful and Teamwork. Together as an organisation, we make magic happen.

About Refash

Refash has transformed what it means to buy and sell secondhand fashion, and it wants to ignite a new generation of consumers to "think like-new" for a more sustainable future. To date, Refash has processed over 5 million pieces of clothing that would otherwise have gone to the landfills. With a mission to "inspire the next generation of consumers to think secondhand first", Refash has now expanded to 10 physical stores islandwide and counting, offering a frictionless thrifting experience for all. Start your thrifting experience at Refash today.

This role focuses primarily on marketing, driving brand visibility, engagement, and campaign execution across online and offline channels. A smaller portion supports business operations through cross‑department coordination and reporting to ensure alignment across teams.

Marketing

• Work closely with the Marketing team to develop creative briefs, copywriting (for social media posts, ads, and emails), and the monthly content calendar
• Efficient execution of both online and offline marketing activities through creation of compelling, engaging and interactive content for ads and social media
• Assist in conducting trend research and creating engaging social media content aligned with the brand’s messaging across platforms including Instagram, TikTok, Xiaohongshu (XHS - Rednote), Facebook, and the website
• Generate and manage leads for partnerships and collaboration opportunities (i.e., KOLs, UGC creators, and brands)
• Provide operational support for Instant Cash Out events and other offline activations by coordinating logistics, managing on‑ground activities, and ensuring a seamless customer experience

Business Operations

• Maintain trackers, support reporting for retail and supply teams, and improve reporting processes using Excel/Google Sheets. Frequency: Weekly/Monthly
• Coordinate reconciliation with the Accounts Payable team. Frequency: Weekly
• Consolidate monthly store sales data, perform payment reconciliation, and submit Gross Turnover (GTO) reports to landlords or malls. Frequency: Monthly
• Support preparation of annual audited sales reports with finance teams and external auditors. Frequency: Annually
• Assist with lease renewals, terminations, and coordination with landlords across Singapore, Malaysia, and Hong Kong. Frequency: As needed
• Apply for the necessary business licenses and approvals. Frequency: As needed

Diploma or degree in Marketing, Communications, Business, or a related field.

• Fresh graduates are welcome to apply! We value enthusiasm, creativity, and a willingness to learn.
• Strong command of English language, both spoken and written. Mandarin is a plus!
• Excellent copywriting and content creation skills for social media posts, ads, emails, and campaigns.
• Strong understanding of social media platforms (Instagram, TikTok, Xiaohongshu/Rednote, Facebook) and digital marketing trends.
• Comfortable being on camera for content creation and social media.
• Proficiency in Microsoft Excel and Google Sheets for reporting, trackers, and data consolidation.
• Excellent attention to detail and organizational skills.
• Strong communication and interpersonal skills.
• Ability to multitask and adapt in a fast‑paced and dynamic environment.
• Proactive and flexible, with a willingness to roll up your sleeves and tackle tasks as business needs evolve.