Marketing Assistant Manager

Neo Technologies; Selangor; On-site; MYR 60,000 - 90,000; Full time

Job summary

A leading technology firm in Malaysia is seeking a skilled Marketing Lead to oversee their marketing team and execute innovative digital campaigns. The ideal candidate has a degree in Marketing and 2-4 years of experience in digital marketing and social media management. Responsibilities include campaign execution, brand strategy development, and performance monitoring. The position offers competitive benefits and a dynamic work environment.

Benefits

Annual Leave

Medical Insurance

Flexible Working Hours

Performance Bonus

Company Trip

Qualifications

• 2-4 years of experience in digital marketing.
• Strong understanding of social media platforms.
• Ability to interpret performance data effectively.

Responsibilities

• Lead day-to-day operations of the marketing team.
• Manage multi-platform marketing campaigns.
• Develop strategies to enhance brand reputation.
• Track and report on marketing performance metrics.

Skills

Digital marketing

Content creation

Social media management

Analytical skills

Leadership

Education

Diploma/Degree in Marketing or related field

Tools

Meta Ads

TikTok Ads

Job description

Requirements

• Diploma/Degree in Marketing, Business, Communications, or any related field.
• 2–4 years of experience in digital marketing, content creation, social media management, or campaign execution.
• Strong understanding of TikTok, Instagram, Facebook, YouTube, LinkedIn, and emerging platforms.
• Hands‑on experience or solid foundational knowledge in Meta Ads / TikTok Ads is a strong advantage.
• Demonstrated leadership skills with the ability to coach, supervise, and support a growing marketing team.
• Excellent communication skills with the ability to manage multiple deadlines and work under pressure.
• Creative, disciplined, proactive, and strongly result‑driven.
• Analytical mindset with the ability to interpret performance data (CTR, CPC, CPM, ROAS, engagement metrics).
• Updated with the latest social media trends, content formats, viral hooks, and competitor activity.
• Strong sense of brand‑building and the ability to translate business goals into effective marketing strategies.

Responsibilities

1. Team Leadership & Workflow Management

• Lead, supervise, and monitor day‑to‑day operations of the marketing team (content creators, designers, ad managers).
• Plan weekly and monthly marketing schedules, ensuring all tasks and deliverables follow deadlines.
• Maintain workflow structure, brand guidelines, and internal SOPs across all outputs.
• Train, guide, and evaluate new marketing staff on Mechanize’s branding, voice, and quality standards.
• Collaborate closely with Sales Team and Management to ensure full alignment on priorities, campaigns, and stock movement.

2. Campaign & Content Execution

• Manage and execute multi‑platform marketing campaigns (TikTok, Instagram, Facebook, YouTube, LinkedIn, Carousell).
• Develop creative strategies, hooks, and ideas for videos, ads, visuals, and brand storytelling.
• Coordinate with Sales Team to produce high‑converting ads based on trending inventory and top‑performing units.
• Ensure brand consistency across content quality, visuals, captions, posting formats, and communication style.
• Maintain premium, modern, and high‑impact content that aligns with Mechanize’s identity and market positioning.

3. Brand Strategy, Relevancy & Market Positioning

• Develop and execute strategies to strengthen Mechanize’s brand reputation, trust, and market authority.
• Ensure the brand remains relevant, modern, premium, and consistently visible to the public.
• Lead brand initiatives that differentiate Mechanize from competitors (quality‑process storytelling, warranty assurance, specialist advantage).
• Conduct competitor analysis to track market trends, pricing direction, and content performance.
• Propose monthly and quarterly branding activities to position Mechanize as the #1 Laptop Trade‑In Specialist in Malaysia.
• Explore new opportunities such as influencer partnerships, collaborations, and brand expansion channels.
• Maintain strong brand presence through consistent messaging and customer‑centric content.

4. Performance Monitoring & Analytics

• Track, analyze, and report marketing performance metrics (CTR, CPC, CPM, engagement rate, conversion rate) weekly.
• Recommend optimization strategies and scaling opportunities based on data insights.
• Identify high‑performing content and replicate winning techniques.
• Monitor cost‑efficiency of ads and overall marketing investment.

5. Brand Reputation & Customer Engagement

• Uphold and enhance Mechanize’s brand image across all social and digital platforms.
• Monitor comments, reviews, and customer interactions; highlight risks or issues to management immediately.
• Ensure timely responses for customer inquiries on all platforms.
• Develop educational and value‑driven content to help customers understand the benefits of buying used laptops.

Benefits

• Annual Leave
• Medical and Hospitalisation Leave
• EPF / SOCSO / PCB
• Annual Bonus
• Medical Insurance
• Training Provided
• Performance Bonus
• Overtime Pay
• Company Trip
• 5 Working Days
• Flexible Working Hours
• Staff Discount

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