Marketing And Public Relations Specialist

UNIQLO; Selangor; On-site; MYR 100,000 - 150,000; Full time

Job summary

A global fashion retailer is seeking a PR and Influencer Marketing Specialist to manage media relations and creator collaborations. This role involves planning and executing influencer campaigns, supporting PR initiatives, and monitoring emerging social media trends. Ideal candidates should have 1-3 years of experience in PR or influencer marketing, with strong communication skills and a passion for creative storytelling. The position offers an exciting opportunity to work in a fast-paced environment focused on building brand love.

Qualifications

• 1–3 years experience in PR, influencer marketing, or agency environment.
• Excellent communication and writing skills, especially for press releases.
• Basic knowledge of influencers, PR, and media landscape.

Responsibilities

• Support brand’s PR and influencer ecosystem by managing media relations and campaigns.
• Coordinate product seeding and maintain creator database.
• Assist in preparing campaign briefs, schedules, and reports.

Skills

PR and influencer marketing

Social media trends

Communication skills

Creative storytelling

Digital native

Job description

Role Overview

Support the brand’s PR and influencer ecosystem by managing media relations, creator collaborations, product seeding, and day-to-day campaign coordination. This role sits at the intersection of brand storytelling and creator culture.

Key Responsibilities

Influencer & Creator Marketing

• Assist in planning and executing always-on and campaign-based influencer activities (KOLs, mid-tier creators, KOCs).
• Manage creator outreach, negotiation, briefing, follow-up, and content coordination.
• Track creator content quality, deadlines, and performance metrics.
• Coordinate product seeding with logistics, shipping lists, and fulfilment.
• Maintain an updated creator database with audience insights, style notes, content categories, and platform strengths.
• Monitor trends on TikTok, IG, Xiaohongshu to identify new creators relevant to fashion, culture, lifestyle, and modest wear.
• Work closely with agency to develop briefs and follow up closely on timely execution of deliverables.

Public Relations

• Support PR planning, media pitching, and relationship building with lifestyle, fashion, culture, and community media.
• Work with agency to draft press releases, media alerts, talking points, and event fact sheets.
• Organise PR events, media previews, styling shoots and briefings - coordinate guest lists, RSVPs, press kits, and follow-ups.
• Build & maintain strong relationships with editors, writers, and key opinion leaders.

Social & Trends Awareness

• Spot and share emerging cultural, creator, and social content trends weekly.
• Recommend timely activation ideas linking PR, creators, and key products.
• Provide competitor monitoring and cultural listening summaries.

Campaign Management

• Assist in preparing briefs, decks, workback schedules, and recap reports.
• Coordinate cross-functional teams (merchandising, retail, e-comm, store ops) for sample pulls, approvals, and campaign requirements.
• Ensure alignment and consistency across PR assets, creator content, and social amplification.

Administration & Governance

• Handle invoicing, PO creation, and payment tracking for creators and agencies.
• Maintain campaign trackers, KPIs, and performance dashboards.
• Ensure compliance with brand guidelines, cultural sensitivity guidelines, and content approval processes.

Key Skills & Attributes

• 1–3 years experience in PR, influencer marketing, social media, or agency environment.
• Confident, friendly, and comfortable speaking with editors, creators, and external partners.
• A digital native who understands culture, trends, and online communities.
• Passion for creative storytelling and building brand love.
• Strong interest in fashion, creators, social media trends, or cultural storytelling.
• Excellent communication and writing skills (especially for press releases and briefs).
• Organised, detail-oriented, and comfortable managing multiple moving parts.
• Proactive, resourceful, and able to work in a fast-paced environment.
• Basic knowledge of influencers, PR, media landscape, and social analytics.
• Bonus: Experience in video editing, photography, or TikTok content creation.