Marketing and Communications Executive

Enfiniti (M) Sdn Bhd; Selangor; On-site; MYR 150,000 - 200,000; Full time

Job summary

A leading creative powerhouse in Malaysia is seeking a Marketing & Communications Senior Executive to enhance brand presence and support marketing campaigns. The role involves planning marketing initiatives, managing social media, drafting press releases, and reporting on campaign performance. Candidates should have a degree in Marketing or related fields, with 1–3 years of experience in marketing or communications. Proficiency in English and digital marketing tools is essential, while Mandarin is an advantage.

Qualifications

• 1–3 years’ experience in marketing, communications, PR, or digital marketing.
• Experience in entertainment, tourism, or hospitality industry is a plus.
• Fluency in Mandarin is advantageous.

Responsibilities

• Assist in planning and executing marketing campaigns.
• Manage social media content on multiple platforms.
• Draft press releases and coordinate with media outlets.
• Support partnerships with tour operators and hotels.
• Track performance of campaigns and provide reports.

Skills

Excellent writing and storytelling skills in English

Proficient in social media

Proficient in digital marketing tools

Organized and detail-oriented

Creative and resourceful

Education

Degree/diploma in Marketing, Communications, PR, or related field

Tools

Google Ads

Google Analytics

SEO/SEM tools

Job description

Enfiniti Group is Malaysia’s leading creative powerhouse in theatre, cultural tourism, and immersive attractions (Dream Forest Langkawi, Tiarasa Escapes, Enfiniti Academy and Enfiniti Productions). We are looking for a Marketing & Communications Senior Executive to support our fast-growing portfolio of experiences and destinations. You will work closely with the Head of Marketing & Communications to strengthen Enfiniti’s brand presence, drive audience growth, and support PR & digital campaigns.

Key Responsibilities

1. Marketing & Campaign Execution

• Assist in planning, coordinating, and executing marketing campaigns for Enfiniti’s brands (Dream Forest Langkawi, Tiarasa Escapes, Enfiniti Academy and Enfiniti Productions).
• Manage campaign timelines, content calendars, and deliverables across multiple platforms.
• Support the creation of on-ground activations, launches, and special events.

2. Content & Digital Marketing

• Manage day-to-day social media content across Instagram, Facebook, TikTok, and YouTube, ensuring consistency in voice and visuals.
• Write and edit marketing copy, blog posts, video reels, and website updates.
• Coordinate SEO/SEM initiatives to improve online discoverability.
• Assist in Google Ads, Google Analytics and GEO creation and monitoring.
• Liaise with designers, videographers, and external agencies for creative output.

3. Public Relations & Media

• Draft press releases, media advisories, FAQs, and key messaging documents.
• Coordinate with media outlets, influencers, and bloggers for coverage.
• Assist in managing research, data entry, press events, interviews, and media kits.
• Monitor and track PR performance (press mentions, share of voice, sentiment).

4. Partnerships & Stakeholder Engagement

• Support collaborations with tour operators, hotels, airlines, and ministries.
• Coordinate influencer partnerships and contra deals.
• Prepare partnership decks and assist in relationship management.

5. Analytics & Reporting

• Track performance of campaigns (reach, engagement, ticket sales impact).
• Provide weekly and monthly reports with insights and recommendations.
• Benchmark Enfiniti against competitors to identify growth opportunities.

Requirements

• Degree/diploma in Marketing, Communications, PR, or related field.
• 1–3 years’ experience in marketing, communications, PR, or digital marketing (entertainment, tourism, hospitality industry a plus).
• Excellent writing and storytelling skills in English (Mandarin is an advantage).
• Proficient in social media, digital marketing tools, and analytics dashboards.
• Organized, detail-oriented, and able to manage multiple projects.
• A creative, proactive, and resourceful team player.