Manager, Strategic Communication

Malaysia Airlines; Kuala Lumpur; On-site; MYR 235,000 - 330,000; Full time

Job summary

A leading airline company in Kuala Lumpur is seeking a Strategic Communications Manager. This role involves creating and overseeing communications programs promoting the organization’s image and services. The successful candidate will manage media relations, plan events, and handle internal communications. Ideal applicants should have a strong background in communication, with at least 5 years of experience in related fields. The role also demands exceptional communication skills, understanding of media protocols, and cultural sensitivities. Competitive salary and benefits are offered.

Qualifications

• 5 years of working experience in Communications.
• 7 years of working experience with a Diploma in relevant fields.

Responsibilities

• Develop media relations for publicity programmes.
• Plan and organise events based on company requirements.
• Manage internal communications activities.

Skills

Excellent communication and language skills

Understanding of media workings

In-depth protocol knowledge

Education

Degree in Mass Communication/Public Relations/Marketing/Event Management

Professional Certificate in Mass Communication/Public Relations/Marketing/Event Management

Diploma in Mass Communication/Public Relations/Marketing/Event Management

Job description

Position Summary

The Strategic Communications Manager create, implement and oversee communications programs and events, be it internal or external, that effectively describe and promote the organization and its products/services. This role provides supervision and direction to staff and often works in conjunction with the Commercial department. The post holder needs to ensure that all materials present a clear, unified and positive image for the company and/or brand. He/She also plans, prepares and distributes original promotional content such as articles, news and press releases, email, social media posts and other updates on behalf of the organization.

Strategic communications is important because it helps organizations effectively communicate specifically targeted messages, goals and values to key audiences to achieve identified objectives. This can include building support for a particular policy or initiative, shaping public opinion or managing a crisis.

Key Accountability

• Media relations - Develop and maintain rapport with local and international media to ease external publicity programmes on MASkargo products and services through press release and publications.
• Advertising, Promotions & Branding - Develop effective advertising and promotional activities as well as the enhancement of the corporate brand, various communications programmes and to uphold the image of company at all times.
• Event Management - Plan and organise events according to company's requirements i.e. product/service/station launch, staff appreciation, agents' awards night, etc.
• Stakeholder Management - Initiate and manage dialogues, meetings and presentations with customers (Agents and Shippers), cargo industry representatives as well as government authorities eg. MOF, MOT, MITI, MIDA and MICCI
• Internal Communications - Initiate and manage MASkargo’s internal communications activities

Qualifications

• Degree in Mass Communication/Public Relation/Marketing/Event Management with 5 years of working experience in Communications, and/or
• Professional Certificate in Mass Communication/Public Relation/Marketing/Event Management and/or
• Diploma in Mass Communication/Public Relation/Marketing/Event Management with 7 years of working experience in Communications

Area of Experience

• Excellent communication and language skills especially in English
• Understand the workings of the media & local & international, print & electronics as well as social media
• In-depth protocol knowledge of different cultures.
• In-depth knowledge of cultural sensitivities

Key Challenges

• Confident
• Friendly/Sincere/ Appreciative
• Observant/Retentive
• Consistent/Reliable
• Inquisitive/ Reflective/ Proactive
• Team Oriented