Manager/Senior Manager, Marketing

CTOS; Petaling Jaya; On-site; MYR 90,000 - 120,000; Full time

Job summary

A leading fintech company in Petaling Jaya is seeking a Manager/Senior Manager, Marketing to lead integrated marketing strategies across Consumer and Commercial segments. The ideal candidate will have over 7 years of experience in integrated marketing, strong analytical skills, and a strategic mindset. This role involves managing campaigns, maximizing lead generation, and executing impactful marketing events. Join a driven team and make an impactful contribution in a dynamic industry.

Qualifications

• 7+ years of experience in integrated marketing, ideally in fintech or digital services.
• Proven ability to drive brand awareness and customer acquisition.
• Proficiency in both English and Bahasa Malaysia required.

Responsibilities

• Drive end-to-end marketing strategies across Consumer and Commercial segments.
• Manage full-funnel marketing efforts, focusing on lead generation and acquisition goals.
• Plan and execute high-impact marketing events and symposiums.

Skills

Strategic mindset

Project management

Content development

Analytical skills

Digital fluency

Education

Bachelor’s Degree in Marketing or related field

Tools

Google Analytics

Meta Ads

CRM tools

Job description

Overview

CTOS Digital is a key player in ASEAN credit reporting landscape, enabling digital credit solutions through strategic investment and innovation. We empower individual and business with the confident to make sound credit decision through access to data and insights at greater ease and speed.

Are you a results-driven marketer who thrives at the intersection of strategy and execution?

We are seeking a dynamic Manager/Senior Manager, Marketing to drive end-to-end marketing strategies across our Consumer and Commercial (SME) segments, supporting CTOS Basis, Key Accounts, and cross-functional teams. In this role, you will plan, execute, and measure campaigns that build awareness, generate quality leads, and optimise conversion from lead to acquisition.

Reporting to the GM of Marketing, you will play a key role in ensuring strategic alignment while managing hands-on execution across campaign management, content development, stakeholder engagement, and event planning. If you combine business acumen, digital fluency, and a passion for measurable impact—we’d love to hear from you.

What you'll need to succeed:

Marketing Strategy, Planning & Execution

• Develop and execute integrated marketing strategies and campaigns (ATL, BTL, digital, and on-ground) for Consumer and Commercial (SME) segments.
• Craft campaign strategies, messaging frameworks, segmentation insights, and rollout plans with clear KPIs focused on brand awareness, lead generation, and customer acquisition/activation.
• Create marketing materials including sales tools (e.g. sales decks, brochures), product content, digital ads, eDMs, and websites/social content.
• Monitor market trends, insights, and competitors to identify new opportunities, refine strategies and messaging / content direction.
• Collaborate with business units to align marketing initiatives with product launches and priorities.

Content & Communications Development

• Craft compelling and relevant content tailored to consumer and SME segments, including articles, case studies, infographics, thought leadership pieces, and social media content.
• Lead EDM campaigns for both acquisition and retention, optimising for engagement, conversion, and lifecycle performance.
• Collaborate with Growth Performance team to formulate and execute social media strategies to enhance brand presence, drive engagement and content performance — occasionally posting directly when speed and accuracy are needed.
• Ensure consistent brand messaging across English, Bahasa Malaysia, and Mandarin (where relevant).

Campaign Management & Funnel Optimisation

• Manage full-funnel marketing efforts with a focus on generating quality leads, improving conversion rates, and achieving acquisition goals.
• Collaborate closely with the Growth Performance team on media mix, lead scoring, attribution, and performance dashboards.
• Track campaign effectiveness across digital, offline, and event platforms, and make real-time optimisations to drive results.

Events, Symposiums & Activations Management

• Plan, coordinate, and execute high-impact marketing events, launches, symposiums, webinars, MoUs and symposiums.
• Develop event marketing strategies to maximise visibility, engagement and turnout
• Own the full event lifecycle from ideation, planning and coordination to execution and post-event evaluation.

Partnerships & Ecosystem Engagement

• Identify collaboration opportunities with fintechs, SME associations, banks, and ecosystem players.
• Build co-branded campaigns and strategic programs to amplify CTOS’s presence and reach.
• Build and maintain strategic partnerships with relevant business networks and industry networks / groups to amplify CTOS visibility and credibility.

Performance Tracking, Budgeting & Reporting

• Monitor and manage marketing budgets effectively to maximise ROI.
• Track, analyse, and report on performance using:
• Marketing leads and funnel conversion reports
• Google Analytics (web traffic, engagement, conversion tracking)
• EDM Analytics (open rate, CTR, engagement trends)
• Social media metrics (reach, engagement, growth metrics)
• Translate data into actionable insights and clear recommendations for campaign optimization.
• Prepare performance reports and campaign post-mortems for internal stakeholders, to showcase marketing effectiveness and impact (weekly and monthly).

Stakeholder Management & Cross Functional Collaboration

• Work closely with internal and external teams to align marketing efforts with business objectives.
• Manage external agencies to deliver quality and timeline output e.g. creative, digital, media buying, or event organisers.
• Lead quarterly marketing planning, review and reporting, ensuring alignment with overall targets and goals.

Supervision and Leadership

• Lead, mentor, and support the Marketing Executive and/or Intern in execution, professional development, and performance accountability.

Qualifications

• Minimum a Bachelor’s Degree in Marketing, Mass Communications, Business, or a related field.

Work Experience

• 7+ years of experience in integrated marketing, ideally within fintech, banking, telco, SaaS, digital-first services, or other data-rich and regulated industries.
• Strong track record in delivering integrated ATL, BTL, digital, and full-funnel marketing campaigns.
• Proven ability to drive brand awareness, lead generation, and customer acquisition.
• Experience in planning and executing events, symposiums, roadshows, and partnerships.
• Demonstrated success in stakeholder management across internal teams and external agencies.
• Comfortable operating in fast-paced, data-driven, regulated, B2B/B2C environments.

Skills & Competencies

• Fluent in English and Bahasa Malaysia; proficiency in Mandarin is a strong plus.
• Strategic mindset with hands-on execution capabilities.
• Deep understanding of B2B (especially SME) and B2C lifecycle marketing, funnel optimisation, and conversion strategies.
• Strong project management skills with the ability to plan, brief, execute, and deliver results.
• Proficiency with digital and performance platforms: Meta Ads, Google Ads, SEO/SEM, CRM, EDM tools, and marketing dashboards.
• Strong analytical skills with the ability to translate data into insights and actionable improvements.
• Familiarity with MarTech and AI tools (e.g., ChatGPT, CRM automation) is an advantage.
• Excellent content development and copywriting across formats and audience segments.
• Confident presentation, communication, and storytelling skills.
• Collaborative, organised, and resilient with high standards for quality.