ROLE PURPOSE
Manage and implement the organisation’s communication strategies to reinforce its credibility as a regulator, ensuring clear and impactful messaging across stakeholders while driving initiatives that enhance brand visibility, stakeholder trust, and engagement.
PRINCIPAL ACCOUNTABILITIES
- Execute and maintain the corporate communication framework by ensuring adherence to corporate identity standards and implementing SOPs across all channels for consistency and compliance.
- Implement strategic communication plans that translate the organisation’s objectives into clear and effective campaigns, ensuring timely and accurate dissemination of messages across all channels.
- Build and sustain strong relationships with key stakeholders, including government agencies, industry players, and the public, to support the organisation’s regulatory mandates and advocacy efforts.
- Drive brand and reputation management initiatives by ensuring adherence to brand guidelines and implementing programmes that enhance organisation’s visibility and credibility.
- Oversee media relations and crisis communication and coordinating with appointed PR agencies to ensure aligned messaging and maximise media coverage.
- Ensure quality and consistency of communication content across platforms, including press materials, digital assets, and creative campaigns, leveraging agency partnerships where necessary.
- Deliver strategic communication outputs as required, such as annual reports or other key documents, ensuring alignment with the organisation’s brand and communication standards.
- Monitor public sentiment and proactively mitigate reputational risks through targeted communication strategies and stakeholder engagement.
- Track and report communication effectiveness through analytics and feedback to support continuous improvement and strategic decision-making.
- Contribute to team performance and capability development by fostering collaboration and knowledge sharing and identifying opportunities for learning and upskilling.
KNOWLEDGE, SKILLS AND ABILITIES
- Minimum 7 years of experience in corporate communications, public relations, or stakeholder engagement, preferably within a regulatory, financial services, or government-linked organisation.
- Strong understanding of corporate communications principles, brand management, and stakeholder engagement strategies.
- Knowledge of media relations, public relations practices, and government liaison protocols, with familiarity with regulatory environments will be an added advantage.
- Experience in managing media relations, brand campaigns, and content development across multiple platforms.
- Strong project management skills with the ability to prioritise tasks and meet deadlines in a lean environment.
- Analytical skills to monitor public sentiment, assess reputational risks, and recommend proactive measures.
- Demonstrates stakeholder management, collaboration, business and digital acumen and adaptability
- Strong understanding of media operations, including news cycles, editorial processes, and digital platforms.
- Established network of media contacts and proven ability to engage effectively with journalists and editors.
- Technical Skills: Excellent written and verbal communication skills, with the ability to craft clear and compelling messages for diverse audiences, combined with proficiency in creating engaging content such as videos, posters, infographics, and comprehensive communication kits.
EDUCATION
- Bachelor’s degree in Communications, Public Relations, Marketing, Journalism, or a related field.