Manager, Content Ecom SEA

Puma; Selangor; On-site; MYR 80,000 - 120,000; Full time

Job summary

A leading sports apparel brand in Malaysia is seeking a skilled e-commerce content manager. This role involves developing and managing strategies for various marketplaces, ensuring timely and accurate product listings, and maintaining brand consistency. The ideal candidate should have 6-7 years of experience in marketing or design and familiarity with platforms like Shopee and Tiktok. Proficiency in data analysis and communication is essential, along with a bachelor’s degree in a relevant field.

Qualifications

• 6-7 years of solid marketing/design/eCommerce retail experience.
• Experience in managing at least 2 marketplaces like Shopee, Lazada, or Tiktok.
• Proven organizational and execution experience.

Responsibilities

• Develop content strategy and calendar for SEA marketplaces.
• Maintain and manage content resources and ensure brand consistency.
• Coordinate with teams for product listings and marketing campaigns.
• Communicate with internal teams regarding performance and initiatives.
• Conduct data analysis to adjust content strategy.

Skills

Marketplace content strategy

Data analysis

Cross-functional communication

Digital marketing

Client management

Education

Bachelor's degree in eCommerce / Marketing / Business

Tools

Microsoft Excel

Powerpoint

Photoshop

eCommerce CMS

Job description

This role is responsible for managing content of PUMA e-commerce under the fast-growing E-commerce department and work closely with all key functions in the organization as well as external vendors i.e. marketplaces, enablers, etc.

Your Mission

Task 1: Marketplace content strategy, launches and channel management. Work together with stakeholders to set up PUMA SEA content strategy/operations, product launches and develop content calendar for 52 weeks for various marketplaces, which will be aligned with marketing & e-commerce calendar.

SEA Marketplaces include:

• Shopee
• Tiktok
• Tokopedia

Task 2: Manage and maintain content resources by leveraging global synergy (global visual portal) and localized tasks, including store decoration, product photo shooting, videos and etc. Understand consumer insights and shopping behavior from different marketplaces, drive both brand consistency and differentiation among them. Able to design, file and share content in a logical way and monitor marketplaces in a daily basis in terms of the content/ copywriting/ photography/ font/ and etc, so that global branding standards are met. Work together with Ecommerce Marketplace Team for key designs and campaign banners to make sure brand image is well managed.

Task 3: Coordinate with internal teams and regional partners to ensure all product listings go live on schedule with accurate, up-to-date content. Manage backend operations across Seller Centers, including updating product listings, configuring campaign modules, and uploading promotional assets. Upload and test all campaign-related content and assets ahead of go-live dates to ensure seamless execution.

Task 4: Cross-function communications: cooperate with eCom performance marketing and business teams in a weekly basis and implement local marketplace Campaign initiatives through product launches and content strategy across SEA marketplaces. Work together with Ecom Merchandising and Ecom Marketing Manager, and support content based on product launch calendar. Be supportive and flexible to solve sale KPI, i.e. sell thru of slow movers, KV styles and etc.

Task 5: New projects & data analysis. Able to plan visuals creatives and use data to adjust content strategy, i.e. UV, conversation rate, inventory value and etc. Work together with PUMA eCom business team and provide competition analysis report from content & creative perspective, and drive innovation for all marketplaces.

Your Talent

Education: Bachelor's degree in eCommerce / Marketing / Business or relevant studied.

Professional: 6-7 years solid marketing/ design / Ecom retail experience, with proven organization and execution experience with internal/external parties preferred. Required to have experience in 2 or more Marketplaces which includes Lazada, Shopee, Zalora and/or Tiktok. Client experience would be a plus.

IT Skills: Microsoft Excel, Powerpoint, Word and Photoshop (optional). Familiar with eCommerce CMS (content management system) and PIM systems for product system.

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