蚂蚁国际-万里汇WorldFirst Marketing Manager (Emerging Markets Region)-Malaysia

Ant Group; Kuala Lumpur; On-site; MYR 80,000 - 100,000; Full time

Job summary

A global financial technology firm seeks an experienced marketing professional in Kuala Lumpur to lead integrated marketing projects. This role involves developing strategies to drive brand awareness, manage KOL campaigns, and optimize online marketing. Candidates should have 6-8 years of experience in payments marketing, strong analytical skills, and a proven track record of executing successful campaigns. Frequent travel across South Asia, Africa, or South America is required.

Qualifications

• 6-8 years of experience as a payments marketing manager or similar role.
• Ability to manage a fast-paced schedule and complex projects.
• Proven track record of executing successful marketing campaigns.

Responsibilities

• Develop and execute integrated marketing projects to drive brand awareness.
• Drive emerging markets acquisitions and optimize marketing strategies.
• Manage KOL-led campaigns and build content strategies.

Skills

Cross-border payment knowledge

Data analytical skills

Interpersonal skills

Market research skills

Campaign management

Job description

1. This role focuses on developing and executing integrated marketing projects to drive brand awareness and acquisition. He/ she will be part of the Emerging Markets Commercial team based in Kuala Lumpur. Being a global team, he/she will have opportunities to collaborate with global and local marketing agencies and WorldFirst internal marketing teams across Australia, SEA, China and UK.
2. Marketing strategy & budgeting - Drive emerging markets acquisitions with the objective of growing the business and lowering the cost per acquisition.
3. Online marketing - Partner with our central marketing team to enhance our WorldFirst Emerging Markets website and optimize SEO/SEM results to target the correct client profile.
4. Partnership marketing & events - Drive field marketing activities across Emerging Markets, support sales and partnership team to build ecosystem partners, develop and run lead generation campaigns and events.
5. Social/ Influencers - Identify and manage agencies to drive KOL-led campaigns; ideate and execute new ambassador programs and campaigns to build KOL relationships (eg. client‑based KOLs or external KOLs).
6. Content - Contribute and build content strategy to drive Emerging Markets localized content (eg. Customer case studies, client testimonies, blog content, co‑partnership content, social media content across owned, earned and paid channels).
7. CRM - Send out daily market updates emailers; support the Commercial team in reviewing email journeys to optimize conversions down the funnel.

Job Requirement

1. Willingness to travel across either South Asia, Africa or South America.
2. Knowledge of the cross‑border payment landscape for transnational companies with at least 6‑8 years of working experience as a payments marketing manager, growth manager or partnership manager in the cross‑border business.
3. Ability to work across organizational boundaries, dealing with ambiguity and setting up internal networks to break down barriers and improve cross‑functional collaboration.
4. Ability to handle and manage a fast‑paced schedule, high volume of work, produce associated deliverables within short deadlines and work within a complex governance structure.
5. Ability to independently drive market & client research and drive the end‑to‑end development of marketing campaigns.
6. Proficient in data analytical skills with the ability to convert data into business insights and actions.
7. Demonstrate ownership, commitment, accountability, and responsibility for the assigned business objectives. Self‑driven, possesses strong interpersonal skills and a keen can‑do mindset.
8. Frequent business travel will be required.