Livestream Operation Senior Executive

MB Consolidated Sdn Bhd; Shah Alam; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading Malaysian company is seeking a Livestream Operation Senior Executive responsible for managing and scaling livestream operations for kid-related products across platforms like TikTok and Shopee Live. The role emphasizes optimizing sales performance, ensuring content compliance, and leading a team to achieve business goals. The ideal candidate will have a strong background in livestream strategy and sales analysis. This position offers various benefits, including flexible working hours and performance bonuses.

Benefits

Annual Leave

Performance Bonus

EPF / SOCSO / PCB

Allowance Provided

Flexible Working Hours

Staff Discount

Responsibilities

• Plan and execute end-to-end livestream strategies for kids products.
• Analyze livestream performance and continuously optimize content.
• Develop and achieve monthly livestream sales targets.
• Design engaging and age-appropriate livestream scripts.
• Oversee daily livestream operations and show flow.

Skills

Livestream strategy planning

Sales performance analysis

Content compliance

Training and supervision

Collaboration with marketing

Data-driven recommendations

Job description

The Livestream Operation Senior Executive is responsible for planning, managing, and scaling livestream operations for kids-related products across platforms such as TikTok, Shopee Live and Lazada Live. This role focuses on driving sales performance, improving conversion rates, ensuring child-friendly and parent-trusted content, and leading the livestream execution team to achieve business targets.

Responsibilities

• Plan and execute end-to-end livestream strategies for kids products (toys, kids apparel, learning tools, etc.).

• Analyze livestream performance (GMV, conversion rate, retention, traffic sources) and continuously optimize content and execution.

• Develop monthly and campaign-based livestream sales targets and ensure achievement.

• Design engaging, age-appropriate, and parent-trusted livestream scripts and product storytelling.

• Ensure content complies with platform policies and is safe, educational, and suitable for children.

• Work closely with hosts to improve presentation style, product explanation, and interaction.

• Oversee daily livestream operations including: Show flow & rundown – Product sequencing – Pricing, vouchers, bundles, and flash deal – Coordinate with inventory, fulfillment, and customer service teams to ensure smooth operations.

• Guide, train, and supervise livestream hosts, moderators, and support staff.

• Coach hosts on kids product knowledge, selling techniques, and audience engagement.

• Conduct regular performance reviews and provide improvement feedback.

• Execute major campaigns (e.g. 9.9, 11.11, 12.12, school holidays, festive seasons).

• Collaborate with marketing team on traffic push, KOL collaboration, and paid ads alignment.

• Support brand collaborations and special IP / ambassador livestreams if applicable.

• Work with merchandising team on: Product selection for livestream – Bundling strategies – New product launches – Ensure pricing strategy balances competitiveness, margin, and sell-through speed.

• Prepare weekly and monthly livestream performance reports.

• Identify best-selling SKUs, underperforming products, and improvement opportunities.

• Propose data-driven recommendations to management.

• Develop and improve livestream SOPs (pre-live, live, post-live).

• Standardize workflows to enable scalability and consistency across teams.

• Ensure operational efficiency and quality control.

Benefits

• Annual Leave
• Performance Bonus
• EPF / SOCSO / PCB
• Allowance Provided
• Flexible Working Hours
• Staff Discount

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