Livestream Marketing Executive - Shopee Official Account (OA)

Shopee; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

An e-commerce platform based in Kuala Lumpur is seeking a Livestream Marketing Executive to monitor livestream metrics, lead marketing campaigns, and coordinate with stakeholders. The role requires a Bachelor's degree in marketing, strong communication, and project management skills. Fresh graduates or those with 1-2 years of marketing experience are encouraged to apply, and proficiency in Excel and PowerPoint is essential. Candidates should be willing to work outside regular hours and have a passion for e-commerce.

Qualifications

• Fresh graduates or 1–2 years of work experience in a Marketing role preferred.
• Ability to work outside regular hours for livestream execution.
• Experience in e-commerce and familiarity with livestreaming platforms is a plus.

Responsibilities

• Monitor key performance metrics of livestream shows.
• Lead planning and execution of livestream marketing campaigns.
• Coordinate with stakeholders for campaign assets and livestream scheduling.
• Assist with production curation, SKU selection, and performance analysis.

Skills

Strong communication skills

Interpersonal skills

Data analysis

Project management

Organizational skills

Analytical thinking

Problem-solving

Education

Bachelor's Degree in Marketing or Business Management

Tools

Microsoft Excel

Microsoft PowerPoint

Google Sheets

Job description

Livestream Marketing Executive - Shopee Official Account (OA)

Monitor key performance metrics of livestream shows, and generate post-campaign reports for actionable improvement.

Analyse performance of livestream; come up with suggestions and proactive solutions in improving the commercials of livestream shows

Lead the end-to-end planning and execution of livestream marketing campaigns, ensuring they are aligned with key business objectives and topline growth targets

Work closely with internal teams (e.g. Marketing, Business Development, KOLs, Affiliates and Product) to develop and run engaging, high-impact livestream campaigns that drive user engagement and sales

Coordinate with internal stakeholders to manage setup requirements for campaign assets, vouchers, and coins requests.

Coordinate livestream scheduling and maintain strong working relationships between Shopee Business Development teams, and key on-air talents (including Hosts, KOLs, and Affiliates), ensuring clear and consistent communication at all times

Support livestream production by assisting with production curation, SKU selection and performance analysis to drive commercial growth the business.

Requirements

• Bachelor's Degree, background in marketing or business management preferred
• Fresh graduates with an interest in e-Commerce; or 1–2 years of work experience in a Marketing role (experience in e-Commerce, telco, FMCG, or previous experience executing front-end app changes preferred)
• Proficiency in Microsoft Excel and PowerPoint; familiarity with Google Sheets
• Strong communication and interpersonal skills to manage stakeholders and partners
• Experience in data analysis is preferred
• Good project management skills: able to cascade and manage timelines so all deliverables required for executions are completed on schedule
• Excellent organizational, analytical, and problem-solving abilities
• Able to support execution of livestreams outside regular working hours
• Familiar with navigating popular e-commerce & livestreaming platforms