Lifecycle Marketing Manager — AI-Driven Growth

Trend Micro; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A security software company is seeking a Lifecycle Marketing Manager to enhance customer journeys across product engagement. Your role will involve executing lifecycle initiatives, designing multi-channel campaigns, and analyzing performance data to optimize marketing strategies. Ideal candidates will have over 4 years of experience in lifecycle marketing, CRM proficiency, and strong analytical skills. This role supports a flexible hybrid work model and significant growth opportunities.

Benefits

Flexible hybrid work model

Regional growth opportunities

Qualifications

• 4+ years in lifecycle, CRM, or growth marketing.
• Experience in executing lifecycle strategies focused on onboarding and conversion.
• Strong analytical and problem-solving skills.

Responsibilities

• Execute lifecycle marketing initiatives for engaging users.
• Design campaigns focused on personalized engagement.
• Measure and report on campaign performance.

Skills

Lifecycle marketing

CRM

Analytical skills

A/B testing

Collaboration

Tools

Iterable

Braze

Salesforce Marketing Cloud

Job description

A security software company is seeking a Lifecycle Marketing Manager to enhance customer journeys across product engagement. Your role will involve executing lifecycle initiatives, designing multi-channel campaigns, and analyzing performance data to optimize marketing strategies. Ideal candidates will have over 4 years of experience in lifecycle marketing, CRM proficiency, and strong analytical skills. This role supports a flexible hybrid work model and significant growth opportunities.