KOL Specialist （Mandarin Speaker Preferred）

Adsir Cloud Commerce Sdn Bhd; Selangor; On-site; MYR 36,000 - 48,000; Full time

Job summary

A lifestyle brand company in Selangor is seeking a KOL Specialist to enhance its influencer strategies and drive brand awareness. The role involves developing a comprehensive KOL strategy, managing relationships with influencers, and analyzing campaign performance. The ideal candidate has 1-2 years of experience in influencer marketing, particularly within lifestyle brands, and is fluent in Mandarin. Expectations include creativity, strong negotiation skills, and the ability to manage multiple campaigns effectively.

Benefits

Competitive salary

Performance bonuses

Employee discounts

Qualifications

• 1-2 years of experience in influencer marketing or brand partnerships, ideally with lifestyle brands.
• Strong understanding of TikTok, Instagram, and emerging creator trends.
• Fluent in Mandarin, with proficiency in English and Malay.

Responsibilities

• Develop and execute a KOL strategy to increase brand awareness.
• Track performance and measure ROI using metrics.
• Manage relationships with influencers and negotiate rates.

Skills

Influencer marketing

KOL management

Data analysis

Negotiation skills

Content creation

Brand partnership

Job description

We are looking for a relationship-driven KOL Specialist to lead influencer strategies. This role is ideal for someone who has hands-on experience scaling a consumer brand through influencer collaborations on TikTok/Shopee and community engagement. You’ll work closely with our content and performance marketing teams to accelerate awareness, trust and conversions.

Influencer / KOL Strategy & Management

• Develop and execute a comprehensive KOL strategy to increase brand awareness and sales.
• Identify, vet, and onboard influencers who align with our brand (Masper Malaysia) values (home, lifestyle, minimalism, slow living)
• Manage and nurture long-term relationships with influencers, ambassadors and agencies.
• Plan and execute monthly gifting, product seeding, and paid KOL campaigns.

KOL Campaign Execution & Performance Tracking

• Develop clear briefs, creative direction, KPIs, and timelines for each influencer.
• Track performance and measure ROI using metrics like CPE, CPA, engagement rate, reach, and conversions.
• Analyse campaign performance and optimize for continuous improvement.
• Report weekly/monthly insights and learnings to the team.

Content Collaboration

• Work with the content team to repurpose influencer assets for ads, social media, product pages, and emails.
• Ensure influencer content aligns with brand guidelines and storytelling angles.
• Negotiate influencer rates to achieve strong ROI.
• Manage KOL budgets, forecast expenses, and ensure efficient spending.

Requirements

• 1~2 years of experience in influencer marketing, KOL management, or brand partnerships (lifestyle brands preferred).
• Proven track record growing a brand through influencers and/or live commerce.
• Strong understanding of TikTok, Instagram, 小红书 (Red Note) and emerging creator trends.
• Experience working with micro-influencers and ambassadors.
• Creative eye for content quality, storytelling, and aesthetic consistency.
• Strong interpersonal and negotiation skills.
• Comfortable analysing data and drawing insights.
• Highly organized, proactive, and able to manage multiple campaigns simultaneously.
• Fluent in Mandarin to effectively communicate with Mandarin-speaking clients; working proficiency in English and Malay.

Bonus / Nice-to-have

• Experience managing TikTok Shop affiliate programs or live campaigns.
• Existing relationships with lifestyle or home-decor influencers in Malaysia.

What We Offer

• Competitive salary and performance bonuses.
• Opportunity to build and scale a growing lifestyle brand.
• Creative freedom and ownership over the KOL strategy.
• A collaborative, supportive team environment.
• Employee discounts on all Masper Malaysia products.