Kol Specialist

Tinker Studio; Kuala Lumpur; On-site; MYR 150,000 - 200,000; Full time

Job summary

A marketing agency in Kuala Lumpur is seeking a professional skilled in influencer marketing, particularly within the beauty and FMCG sectors. This role involves strategizing KOL initiatives, managing collaborations, and adapting to industry trends. As part of a dynamic team, you will have opportunities for career growth and development while helping shape innovative campaigns. A competitive salary package with health benefits is offered, alongside a creative and supportive workplace atmosphere.

Benefits

Attractive Salary Package

Medical Benefits

Career Development Plan

Free snacks

Annual Company Dinner

Qualifications

• Proven experience in influencer/KOL marketing, ideally in beauty, skincare, or FMCG.
• Deep understanding of social media platforms and content trends.
• Strong communication and negotiation skills.

Responsibilities

• Plan and execute KOL/influencer marketing initiatives across various stages.
• Identify content promotion trends and recommend strategic actions.
• Manage the end-to-end KOL collaboration process.

Skills

Influencer marketing experience

Social media platforms knowledge

Strong communication skills

Stakeholder management skills

Detail-oriented mindset

Ability to multitask

Proficiency in campaign tools

Job description

Qualifications

• Proven experience in influencer/KOL marketing, ideally in beauty, skincare, or FMCG industries.
• Deep understanding of social media platforms (Instagram, TikTok, YouTube, etc.) and content trends.
• Strong communication, negotiation, and stakeholder management skills.
• Detail-oriented with a data-driven mindset.
• Ability to multitask and thrive in a fast-paced agency environment.
• Proficiency in campaign tools, influencer platforms, and reporting dashboards is a plus.

Why Join Us?

• Hands‑On Experience – Dive into real projects and shape compelling digital experiences.
• Expand Your Portfolio – Work alongside an experienced design team and build a standout portfolio.
• Creative Freedom – Experiment, innovate, and bring fresh ideas to life in a supportive space.
• Fast‑Paced Growth – Thrive in a dynamic agency environment that hones your professional skills.
• Collaborative Culture – Work with passionate creatives who inspire and challenge you every day.

Responsibilities

• Strategize, plan, and execute KOL/influencer marketing initiatives across awareness, consideration, and conversion stages using multi‑channel campaigns (social media, email, partnerships, etc.).
• Identify and track content promotion trends to uncover emerging opportunities and provide strategic recommendations to expand customer reach and drive traffic.
• Manage the end‑to‑end KOL collaboration process: scouting, initiating contact, negotiating terms, briefing, managing deliverables, and post‑campaign reporting.
• Ensure consistent branding and messaging across all KOL partnerships, ad campaigns, and social content to maintain cohesive brand identity.
• Forecast and analyze campaign performance metrics (ROI, engagement, reach) in collaboration with product and business development teams to inform decision‑making.
• Supervise marketing efforts including advertising, visual content, and product promotion to align with overall brand voice and objectives.
• Orchestrate KOL seeding programs to maximize brand exposure and foster organic buzz around products and campaigns.
• Collaborate with content creators, designers, and stakeholders to deliver compelling storytelling and campaign materials.
• Build and maintain a robust network of KOLs, KOCs, and micro‑influencers relevant to beauty, skincare, FMCG, lifestyle, and more.
• Stay informed on industry movements, competitive landscape, and consumer behavior to continuously improve outreach strategy.
• Handle content approvals and performance evaluations, ensuring deliverables meet objectives and creative standards.
• Support on ad hoc projects and operational tasks as needed by the campaign or client.

Benefits

• COMPETITIVE REMUNERATION
  • Attractive Salary Package
  • Medical Benefits
  • Insurance Benefit
• CAREER DEVELOPMENT PLAN
  • Opportunity for growth as company is expanding
  • Gain invaluable skills through hands‑on experiences
  • Career advancement opportunities
• COMPANY OUTDOOR ACTIVITY: Company trip, events, and fun outdoor activities. Team‑building.
• FOOD LOVER
  • Free snacks
  • Annual Company Dinner
  • Team gathering

Apply now and Let’s build something extraordinary together! !