Key Account Manager

PERSOL; Selangor; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading firm in consumer healthcare seeks an experienced professional to drive sales targets and manage key accounts in Malaysia. The role involves strategic initiatives to enhance product visibility, strong relationship management with stakeholders, and conducting market analysis. Candidates should have a minimum of 8 years in the Personal Care or FMCG sectors, proven account management skills, and digital proficiency. Additionally, creativity and strong analytical skills are essential for success.

Qualifications

• Minimum 8 years of relevant experience in Personal Care, Consumer Healthcare, Pharmaceutical (OTC), or FMCG industries.
• Proven track record in managing and growing key accounts or pharmacy chains in Malaysia.
• Strong analytical, communication, and interpersonal skills.

Responsibilities

• Achieve sales targets for assigned customers and brands.
• Serve as the primary contact for key accounts and maintain relationships.
• Lead Joint Business Planning with key customers.

Skills

Analytical skills

Communication skills

Interpersonal skills

Project management

Creative problem-solving

Digital proficiency

Education

Diploma or Degree in Business Administration, Marketing, Food Science, or related fields

Tools

MS Office

Power BI

Job description

Responsibilities

• Achieve sales targets for assigned customers and brands.
• Serve as the primary contact for key accounts and maintain strong relationships with stakeholders (e.g., category heads, buyers, merchandising, supply chain, finance).
• Propose and lead strategic initiatives to accelerate growth, enhance category penetration, and increase product visibility across physical and e-commerce channels.
• Lead Joint Business Planning (JBP) with key customers in alignment with the brand’s go-to-market strategy.
• Manage product listings and launches to ensure optimal sell-through.
• Drive commercial negotiations and sales operations to maximize profitability.
• Conduct regular analysis of sell-in, sell-out, inventory, and competitor activities; collaborate with marketing to address gaps.
• Perform ROI analysis on major promotions and trade investments; recommend improvements.
• Plan and monitor trade marketing funds (A&P) to support promotional activities.
• Provide accurate sales forecasts to ensure stock availability and prevent out-of-stock situations.
• Resolve conflicts to maintain strong partnerships between KMM and principal brands.
• Identify market opportunities for new brands and categories.
• Undertake ad-hoc duties as assigned.

Qualifications

• Diploma or Degree in Business Administration, Marketing, Food Science, or related fields.
• Minimum 8 years of relevant experience in Personal Care, Consumer Healthcare, Pharmaceutical (OTC), or FMCG industries.
• Proven track record in managing and growing key accounts or pharmacy chains in Malaysia (e.g., Watsons, Guardian, Caring, Alpro).
• Strong analytical, communication, and interpersonal skills.
• Excellent planning and organizational abilities for project execution.
• Creative problem‑solving skills and ability to identify alternative approaches.
• Digital savvy; proficient in MS Office and Power BI.
• Experience in Joint Business Planning and category management is an advantage.