Influencer Specialist (Regional)

Hoppi Malaysia Sdn.Bhd.; Selangor; On-site; MYR 150,000 - 200,000; Full time

Job summary

A regional marketing agency in Malaysia is seeking an Influencer Specialist to lead influencer partnerships and drive quality user-generated content (UGC). This role involves liaising with influencers and agencies, managing content creation, and utilizing social media analytics to optimize strategies. Candidates should have 1-3 years of experience, strong communication and negotiation skills, and familiarity with platforms like TikTok and Instagram. This position offers the opportunity to make a significant impact in the creator-driven marketing space.

Qualifications

• 1–3 years of influencer marketing or social media experience, preferably in the global market.
• Strong communication, negotiation, and relationship‑building skills.
• Hands‑on experience managing creators on platforms such as TikTok, Instagram, and YouTube.

Responsibilities

• Act as the main point of contact for influencers, creators, and partner agencies.
• Source, evaluate, and recruit relevant influencers/creators for UGC and campaign collaborations.
• Negotiate contracts, deliverables, and timelines with influencers.

Skills

Communication skills

Negotiation skills

Relationship-building

Social media management

Organizational skills

Tools

TikTok

Instagram

YouTube

Social analytics tools

Job description

Job Summary

We are seeking a proactive Influencer Specialist (Regional) to lead influencer partnership efforts and drive high-quality UGC content. This role will serve as the primary liaison between our brand, influencers, and external agencies, while identifying opportunities to scale creator‑driven marketing in global markets.

Key Responsibilities

• Act as the main point of contact for influencers, creators, and partner agencies.
• Source, evaluate, and recruit relevant influencers/creators from the identified market for UGC and campaign collaborations.
• Negotiate contracts, deliverables, and timelines with influencers to ensure alignment with brand goals.
• Manage end‑to‑end UGC content creation, including briefing, revisions, approvals, and ensuring content quality.
• Coordinate with internal marketing teams (paid, social, brand) to ensure influencer content supports campaign needs.
• Track performance metrics, create reports, and provide insights to optimize influencer strategy.
• Maintain and expand the influencer database and build long‑term creator relationships.
• Stay updated on local social media and influencer trends to identify new opportunities.
• Ensure all content adheres to brand guidelines, compliance, and platform policies.

Qualifications

• 1–3 years of influencer marketing or social media experience, preferably in the global market.
• Strong communication, negotiation, and relationship‑building skills.
• Hands‑on experience managing creators on platforms such as TikTok, Instagram, YouTube.
• Understanding of UGC trends, creator economy, and social analytics tools.
• Highly organized, self‑driven, and comfortable working with cross‑functional teams.