Influencer Marketing Strategist — Growth & Partnerships

ACTION TEC SDN BHD; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A dynamic marketing agency in Kuala Lumpur is seeking a KOL/In-House Influencer Marketing Specialist. The role involves identifying and onboarding key influencers on various social platforms, managing outreach, and tracking campaign performance. Ideal candidates should have 1-2 years of experience in influencer marketing, excellent communication skills, and the ability to manage multiple campaigns. A flexible working environment with growth opportunities is offered.

Benefits

Flexible working environment

Annual leave

Medical benefits

EPF & SOCSO contributions

Growth opportunities

Qualifications

• 1-2 years of experience in KOL/influencer marketing, preferably across multiple lifestyle or consumer brands.
• Strong knowledge of social platforms (Instagram, TikTok, XiaoHongShu) and influencer ecosystems.
• Excellent communication, negotiation, and relationship-building skills.
• Data-driven mindset with experience using tracking tools and analysing campaign metrics.
• Ability to manage multiple campaigns simultaneously under tight deadlines.

Responsibilities

• Identify, evaluate, and onboard suitable KOLs and/or KOCs across platforms (Instagram, TikTok, XiaoHongShu).
• Manage influencer outreach, negotiations, and contracts.
• Plan campaign timelines and develop creative briefs in collaboration with the content and brand teams.
• Track campaign performance using key metrics and provide actionable insights.
• Build and maintain long-term relationships with key influencers.

Skills

KOL/influencer marketing experience

Knowledge of social platforms

Communication skills

Negotiation skills

Data-driven mindset

Ability to manage multiple campaigns

Job description

A dynamic marketing agency in Kuala Lumpur is seeking a KOL/In-House Influencer Marketing Specialist. The role involves identifying and onboarding key influencers on various social platforms, managing outreach, and tracking campaign performance. Ideal candidates should have 1-2 years of experience in influencer marketing, excellent communication skills, and the ability to manage multiple campaigns. A flexible working environment with growth opportunities is offered.