Influencer & Content Marketing Specialist

Foreo International Pte. Ltd.; Kuala Lumpur; On-site; MYR 60,000 - 80,000; Full time

Job summary

A global beauty-tech company is seeking an Influencer & Content Marketing Specialist in Kuala Lumpur. This role involves developing and executing creative influencer strategies to enhance brand visibility and engagement in the Malaysian market. The ideal candidate should have a Bachelor's degree in a relevant field and 1-3 years of experience in digital or content marketing. Join a revolutionary team that values innovation and growth within a dynamic environment.

Benefits

Impact & Visibility

Autonomy to Innovate

Career growth opportunities

Supportive international team

Qualifications

• 1–3 years of experience in Digital PR, Influencer Marketing, or Content Marketing.
• Fluency in English and Malay with exceptional written and verbal skills.
• Experience using project management software.

Responsibilities

• Develop and implement influencer & content marketing strategy for Malaysia.
• Plan and execute influencer campaigns ensuring compelling on-brand delivery.
• Identify and recruit KOLs to establish strong partnerships.

Skills

Digital PR

Influencer Marketing

Content Marketing

Networking

Project Management

Education

Bachelor’s degree in Communications, Marketing, or a related field

Tools

G-Suite

Google Analytics

Social Media Platforms

Job description

Influencer & Content Marketing Specialist

Location: Malaysia

Reports to: Global Marketing Manager & General Manager, SEA

About FOREO:

FOREO is a wildly innovative community of 3,000+ revolutionaries who choose bold over boring, every time. This Swedish beauty‑tech company is forever hungry for something new—whether it’s a groundbreaking high‑tech beauty device or an unorthodox way to work smarter. If you’re ready to break molds and challenge standards, you’ve found your tribe.

The Opportunity:

We are seeking a strategic and hands‑on Influencer & Content Marketing Lead to own and elevate our brand presence in the dynamic Malaysia market. This is a pivotal role where you will be the architect of our influencer strategy and a key driver of organic growth. You will not only craft compelling campaigns but also lead a small, mighty team, collaborating with global leaders to make a measurable impact on our business.

Your Mission:

To build FOREO’s brand love and market share in Malaysia by developing and executing a data‑driven, creative, and cost‑effective influencer and content marketing strategy that increases visibility, engagement, and sales.

Key Responsibilities:

• Develop and implement the quarterly/annual influencer & content marketing strategy for the Malaysia market.
• Plan and execute end‑to‑end influencer campaigns, from brief to launch, ensuring they are compelling, on‑brand, and drive key business metrics (traffic, engagement, conversion).
• Research and analyze various content advertising opportunities, negotiate contracts to ensure cost‑effectiveness and maximum ROI.
• Proactively identify, recruit, and build lasting relationships with a network of key content creators (KOLs), establishing FOREO as their top‑tier partner.
• Continuously explore new and relevant influencers to tap into fresh audiences and drive customer acquisition.
• Brief and manage influencers to deliver high‑quality, engaging content (text, image, video) that uniquely communicates product benefits.
• Track, analyze, and report on campaign performance against KPIs (brand mentions, traffic, conversion).
• Utilize local insights, social media dynamics, and competitor analysis to continuously optimize strategies.
• Protect and enhance the online reputation of our products.
• Manage and mentor one direct report, fostering a culture of excellence and proactive problem‑solving.
• Manage the end‑to‑end influencer process: contracts, payments, and database management.
• Provide logistical support for local and global campaign launches.
• Collaborate effectively with the General Manager and Global Marketing teams to align market activities with global brand objectives.

Who You Are:

• You have a Bachelor’s degree in Communications, Marketing, or a related field.
• You possess 1–3 years of hands‑on experience in Digital PR, Influencer Marketing, or Content Marketing, specifically within the Malaysia market.
• You are fluent in English and Malaysiaese with exceptional written and verbal skills.
• You are a natural networker—happy to meet editors and KOLs face‑to‑face, get them excited about our products, and build genuine partnerships.
• You are highly organized and proactive, with experience using project management software, G‑Suite, and social media platforms. Knowledge of Google Analytics is a plus.
• You thrive in a fast‑paced, visible environment, juggling multiple priorities without sacrificing your critical eye for excellence.
• You are results‑driven, highly motivated, and take full ownership of your outcomes.
• You are ready for occasional national and international travel.
• The ideal candidate will show a proactive and positive attitude, taking ownership of tasks and anticipating next steps without the need for constant supervision.

Why You’ll Love FOREO:

• Impact & Visibility: You will work for a global beauty‑tech brand and see the direct impact of your work on local and global campaigns.
• Autonomy to Innovate: You are encouraged to bring fresh ideas to the table and experiment daily. We trust you to take the lead and simply "notify"; not "ask for permission."
• Growth Trajectory: This is not just a job; it’s a career launchpad within a fast‑growing company. We invest in our high‑potential talent.
• A Team of Revolutionaries: You will become part of a highly skilled, international, and supportive team that values knowledge‑sharing and bold thinking.

Application Instructions:

Please submit your CV in English. Only shortlisted candidates will be contacted. All applications will be considered under the terms and conditions of confidentiality in accordance with the regulations.