Head of Student Growth & Engagement

Asia Recruit; Selangor; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading education group is seeking a Head of Student Growth & Engagement in Malaysia. This leadership role focuses on driving enrolment growth across campuses by managing admissions strategies, executing marketing plans, and overseeing CRM governance. The ideal candidate will have over 8 years of experience in student recruitment, with a strong background in digital marketing and proven success in scaling admissions operations. This role offers an opportunity to lead teams and contribute significantly to the organization's growth.

Qualifications

• 8–12+ years of experience in student recruitment, sales, or marketing.
• Proven enrolment or acquisition success.
• Experience in international schools or multi-site businesses preferred.

Responsibilities

• Drive student enrolment and revenue targets across all campuses.
• Define and govern admissions processes and CRM discipline.
• Develop integrated marketing strategies to drive leads.

Skills

Student recruitment

Digital marketing

CRM systems (HubSpot)

Leadership

Tools

HubSpot

Powerschool

Job description

Overview

A leading education group with a strong regional presence, dedicated to delivering high-quality learning experiences across multiple education segments. The organisation operates a growing network of schools and higher education institutions, combining strong academic standards, industry-relevant programmes, and innovative teaching approaches to prepare students for future success.

Job Summary

Head of Student Growth & Engagement is a group-level leadership role responsible for driving predictable and scalable student enrolment growth across Group campuses by overseeing admissions strategy, marketing execution, CRM governance, and performance analytics, while leading campus teams through a matrix structure and partnering closely with senior leadership to meet enrolment and revenue goals.

Key Responsibilities

• Own and deliver student enrolment and revenue targets across all Lexel campuses.
• Define, standardise, and govern admissions processes, conversion playbooks, SLAs, and CRM discipline across campuses.
• Lead, train, and coach campus admissions and marketing teams under a matrix structure to ensure consistent execution.
• Develop and execute integrated marketing strategies across digital, offline, and community channels to drive qualified leads.
• Manage the full marketing and admissions funnel, optimising cost per lead, conversion rates, and ROI.
• Oversee CRM systems (HubSpot) and enrolment platforms (Powerschool), including automation, reporting, and transparency.
• Design and manage scholarship and pricing strategies in collaboration with finance and campus leadership.
• Establish campus-specific enrolment strategies, SOPs, tour standards, and compliance requirements.
• Drive re-enrolment and retention initiatives while supporting Principals with recruitment insights.
• Track, analyse, and report enrolment, pipeline, and marketing performance, providing actionable insights to senior leadership.

Job Requirements

• 8–12+ years of experience in student recruitment, sales, or marketing, with proven enrolment or acquisition success.
• Experience in international schools, education groups, or multi-site consumer businesses preferred.
• Strong track record in scaling admissions or sales operations.
• Solid expertise in digital marketing, CRM systems (HubSpot preferred), and performance analytics.
• Commercial mindset, data-driven, and comfortable in fast-paced, growth-stage environments.
• Strong leadership, communication, and coaching capabilities.