Head of Marketing

PERSOL; Selangor; On-site; MYR 250,000 - 300,000; Full time

Job summary

A prominent automotive company is seeking a Head of Marketing to define and lead marketing strategy in Malaysia. This role is pivotal in ensuring brand presence and driving growth within the electric vehicle market. Candidates must possess a relevant Bachelor's degree and at least 8–10 years of progressive marketing experience, especially in dealer marketing. Strong analytical skills and leadership ability are essential. The company offers dynamic career progression in a fast-paced environment.

Benefits

Opportunity to lead high-impact events

Regional collaboration with Singapore HQ

Strong career progression opportunities

Qualifications

• Minimum 8 to 10 years of progressive marketing experience with significant leadership responsibility.
• Strong track record in managing dealer or distributor marketing, preferably across multiple locations.

Responsibilities

• Define and lead Malaysia’s overall marketing strategy in alignment with regional brand direction.
• Ensure consistent brand expression across all consumer and dealer touchpoints.
• Translate market insights into actionable initiatives to support sales growth.
• Partner closely with Sales and Operations teams for aligned marketing efforts.
• Review and endorse dealer marketing proposals and manage external agencies.

Skills

Marketing strategy

Leadership

Analytical mindset

Consumer insights

Education

Bachelor’s degree in Marketing, Business, Communications, or related field

Job description

Overview

The Head of Marketing leads MNCAutomotiveIndustry overall marketing strategy in Malaysia, setting the long-term brand vision and driving sustainable business growth. This senior leadership role is responsible for delivering marketing excellence across all channels, markets, and dealer touchpoints, ensuring strong brand presence and commercial impact. Working closely with regional HQ, local teams, and external partners, the role plays a critical part in scaling MNCAutomotiveIndustry as a leading electric vehicle brand in the market.

Responsibilities

• Define and lead Malaysia’s overall marketing strategy in alignment with regional brand direction and business goals.


• Ensure consistent brand expression across all consumer and dealer touchpoints, in adherence to HQ brand and creative guidelines.


• Market Growth & Consumer Insights Translate market insights into actionable initiatives that support sales growth, EV adoption, and long-term brand equity.


• Partner closely with Sales and Operations teams to align marketing efforts with commercial priorities.


• Dealer Marketing Oversight Review and endorse dealer marketing proposals, working with HQ to secure approvals where required and ensure responsible use of support funds.


• Manage and collaborate with external agencies, media partners, and event organizers to deliver impactful campaigns.


• Budget & Performance Management Define and track marketing KPIs across brand campaigns, digital channels, events, and dealer activations.


• Present performance reports, insights, and recommendations to senior management and HQ to drive continuous improvement.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.


• Minimum 8 to 10 years of progressive marketing experience, with significant leadership responsibility.


• Strong track record in managing dealer or distributor marketing, preferable across multiple locations or territories.


• Strong analytical mindset with the ability to translate insights into actionable strategies.

What We Offer

• The opportunity to lead high-impact events for an international EV brand.


• Regional collaboration with Singapore HQ and exposure to large-scale brand initiatives.


• A dynamic and fast-paced environment with strong career progression opportunities.

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