Head of Marketing

Pickle Social Club; Kuala Lumpur; On-site; MYR 80,000 - 120,000; Full time

Job summary

A leading wellness brand in Kuala Lumpur is looking for a Group Marketing Manager to drive effective marketing strategies across multiple brands. This role involves developing integrated campaigns, leading community engagement initiatives, and ensuring brand consistency across all platforms. The ideal candidate has 5-8 years of marketing experience in lifestyle sectors and is highly skilled in digital marketing tools. Enjoy creative autonomy and a supportive team culture while reshaping the wellness and fitness industry. Growth opportunities are available as the brand expands.

Benefits

Free access to group classes

Pickleball and wellness experiences

Growth opportunities within the group

Qualifications

• 5-8+ years of marketing experience, ideally within lifestyle, wellness, fitness, hospitality.
• Strong track record of planning and executing integrated campaigns across platforms.
• Highly organized, collaborative, and creative—able to lead with clarity.

Responsibilities

• Develop and implement integrated marketing strategies across all brands.
• Lead multi-channel marketing campaigns to drive brand awareness and engagement.
• Spearhead community engagement strategies and manage internal and external events.

Skills

Integrated campaigns planning

Community engagement

Excellent communication skills

Digital marketing tools familiarity

Education

Bachelor’s degree in Marketing, Communications, Business

Tools

Meta Suite

Google Ads

Mailchimp

Figma

Notion

Job description

COMPANY OVERVIEW

At WFH Group, we’re redefining the future of wellness, fitness, and sports through a collective of bold, experience-driven brands. Our brands - TRIBE, Pickle Social Club, Strong Pilates, and Sync Social Club - are all built around the power of community, movement, and meaningful experiences.We create dynamic spaces and experiences that empower individuals to push their limits, recover, connect, and grow -both personally and professionally.

Whether it’s high-energy training at TRIBE, social & competitive play at Pickle Social Club, toning up Strong Pilates, or recovery at Sync Social Club, each brand plays a unique role in shaping a thriving, wellness-driven lifestyle.

JOB OVERVIEW

As our Group Marketing Manager, you’ll play a vital role in driving group-wide marketing strategy and execution, ensuring every campaign, collaboration, and initiative aligns with the Group’s vision and values. You’ll work closely with the brand heads and senior leadership to build impactful multi-brand campaigns, brand development, grow communities, content planning, partnership activation and bring bold, creative storytelling to life.

This is an exciting opportunity for a creative, commercially-minded leader who’s equally passionate about building meaningful connections through storytelling, community engagement, and lifestyle as a brand.

JOB RESPONSIBILITIES

Marketing Strategy & Campaign Execution

• Develop and implement integrated marketing strategies across all brands, ensuring alignment with overall business objectives and brand positioning.
• Lead multi-channel marketing campaigns (digital, offline, paid media, email, etc.) to drive brand awareness, engagement, and acquisition.
• Own and manage the group-wide marketing calendar, coordinating initiatives with brand teams for cohesive rollouts
• Track KPIs, analyze campaign performance, and lead post-campaign reviews to improve ROI and marketing effectiveness

Brand Development & Content strategy

• Maintain consistency and clarity of each brand’s identity across all touchpoints—visual, tone of voice, content, and customer experience.
• Collaborate with internal teams and external partners to develop engaging content strategies, including social media, newsletters, videos, blog articles, and brand collateral.
• Guide and approve brand messaging frameworks to ensure relevance, clarity, and impact with target audiences across wellness, fitness, lifestyle, and entertainment verticals.

Community Engagement & Events

• Spearhead group-level community and customer engagement strategies, in collaboration with on-ground studio teams and event leads.
• Plan and manage internal and external events that promote brand engagement, member retention, or customer acquisition.
• Work with brand teams to evaluate and improve event effectiveness and long-term community-building outcomes.

Business Development & Partnerships

• Identify and cultivate brand and corporate partnerships that enhance brand value and unlock new revenue streams.
• Collaborate with stakeholders across ops, partnerships, and marketing to launch activations, sponsorships, or value-driven collaborations.
• Continuously assess partnership pipeline opportunities and conduct due diligence on prospective partners.

JOB REQUIREMENTS

• Bachelor’s degree in Marketing, Communications, Business, or related field; equivalent professional experience also considered.
• 5-8+ years of marketing experience, ideally within lifestyle, wellness, fitness, hospitality, or consumer brands.
• Strong track record of planning and executing integrated campaigns across platforms
• Highly organized, collaborative, and creative—able to lead with clarity and adapt quickly
• Familiarity with digital marketing tools and platforms, including Meta Suite, Google Ads, Mailchimp, Figma, Notion, etc.
• Excellent communication skills in English; additional languages are a bonus

What You’ll Love

• A unique chance to work across multiple dynamic brands reshaping the wellness & fitness industry
• A supportive team culture that values creativity, autonomy, and purposeful work
• Free access to group classes, pickleball, wellness experiences, and community events
• Growth opportunities within a rapidly expanding group with regional ambitions