Head of Foodservice- QSR

Michael Page; Kuala Selangor; On-site; MYR 20,000 - 100,000; Full time

Job summary

A large organization in the FMCG industry is seeking a senior leadership role focused on QSR strategy in Kuala Selangor, Malaysia. This position requires a minimum of 10 years of sales or commercial experience, specifically within the QSR channel. Candidates should have a proven track record with major brands and possess strong leadership, negotiation, and stakeholder management skills. The company is known for its commitment to delivering high-quality products and offers a growth-oriented environment with advancement opportunities.

Benefits

Growth-oriented environment

Internal career advancement opportunities

Leadership role

Qualifications

• Minimum 10 years of sales or commercial experience in QSR channel in Malaysia.
• Proven track record with major QSR brands or franchise groups.
• Strong experience in developing strategies and delivering growth.

Responsibilities

• Define and execute the QSR channel strategy aligned with business objectives.
• Lead sales, volume, revenue, and margin performance across QSR accounts.
• Build relationships with major QSR chains and local operators.

Skills

Sales leadership

Stakeholder management

Negotiation skills

Team management

Channel strategy development

Market analysis

Education

Bachelor's degree in Business, Marketing, or related field

Job description

Full ownership of Malaysia QSR Strategy. Leadership role with strong people and stakeholder impact.

Responsibilities

• Define and execute the QSR channel strategy aligned with overall business objectives.
• Lead sales, volume, revenue, and margin performance across Malaysia and regional QSR accounts.
• Build and manage strong relationships with major QSR chains, master franchisees, and local operators in Malaysia.
• Drive Joint Business Planning (JBP) with key customers to deliver sustainable and profitable growth.
• Lead, coach, and develop the QSR sales and account management team to achieve channel KPIs.
• Work closely with Marketing, Supply Chain, Finance, and Operations to ensure effective execution and service excellence.
• Oversee pricing, trade terms, contracts, and negotiations to maximise commercial outcomes.
• Monitor local market trends, consumer behaviour, and competitive activity within the Malaysian QSR landscape.
• Ensure strong forecasting, demand planning, and execution discipline across customers.

Qualifications

• Bachelor's degree in Business, Marketing, or a related field.
• Minimum 10 years of sales or commercial experience, with deep QSR channel exposure in Malaysia.
• Proven track record working with major QSR brands or franchise groups in the local market.
• Strong experience in developing channel strategies and delivering business growth.
• Demonstrated people leadership experience, including managing and developing teams.
• Strong negotiation, stakeholder management, and communication skills.
• Solid understanding of FMCG / foodservice market dynamics.
• Able to operate effectively in a fast-paced and performance-driven environment.

This opportunity is with a large organization in the FMCG industry, known for its strong market presence and commitment to delivering high-quality products to its customers. The company operates on a global scale and offers a stable and professional environment.

Benefits & Opportunities

• Senior leadership role with full ownership of QSR channel.
• Opportunity to shape strategy and build long-term partnerships with leading QSR customers.
• Be part of a reputable multinational organisation with strong local presence.
• A growth-oriented environment that invests in its people and prioritises internal career advancement.