Head of Brand Development (Agency Experience)

Michael Page; Kuala Selangor; On-site; MYR 150,000 - 200,000; Full time

Job summary

A well-established organization in the Services industry is seeking a Head of Brand Development in Kuala Selangor, Malaysia. This role involves developing brand strategies and working with cross-functional teams to translate business ambitions into actionable plans. Ideal candidates should have a degree in Marketing or Business, proven experience in brand building, and exceptional leadership and communication skills. The company offers an engaging environment focused on innovation and professional growth.

Benefits

Opportunity to grow in a thriving organization

Lead and shape brand strategies

Qualifications

• Proven experience in building multiple brand strategies.
• Strong leadership and team management skills.
• Exceptional communication and interpersonal skills.
• Results-driven mindset focused on organizational goals.

Responsibilities

• Develop and refine the brand platform including idea, narrative, and value proposition.
• Lead the creation of the brand world including tonality and design language.
• Build long-term brand roadmaps to guide marketing and product teams.
• Partner with Product to ensure meaningful brand expression within the app.
• Collaborate with various teams to ensure strategic clarity.

Skills

Leadership skills

Analytical thinking

Communication skills

Understanding market trends

Education

Degree in Marketing, Business, or related field

Job description

Head of Brand Development (Agency Experience)

Opportunity to build a brand strategy ground up. Opportunity to work with a fast evolving organisation.

• Develop and refine the brand platform, including brand idea, narrative, value proposition, personality, behaviours, and challenger positioning.
• Lead the creation of the brand world: tonality, aesthetic cues, design language, symbols, rituals, storytelling territories.
• Translate Gen Z insights, cultural trends, and competitive analysis into actionable brand opportunities.
• Build long-term brand roadmaps and communication territories to guide social, creative, marketing, and product teams.
• Partner with Product to ensure the brand is expressed meaningfully within the app experience.
• Create adaptable brand systems, including visual identity principles, tone of voice, content language, and motion/behaviour guidelines.
• Develop strategic playbooks for brand voice, creative territories, and high-level campaign direction, providing upstream foundations that downstream teams translate into content, formats, UGC systems, and creative execution.
• Ensure the brand evolves consistently while maintaining clarity and coherence across markets.
• Work directly with the CEO and CMO to translate business ambitions into long-term brand strategy and brand direction.
• Collaborate with Social, Content, Creative, Product, PR, and Partnerships to ensure strategic clarity and alignment, while leaving day‑to‑day execution to respective teams.
• Provide upstream brand thinking that guides GTM campaigns, in‑app experience, and cultural initiatives, shaping overarching direction without managing operational rollout.

A successful Head of Brand Development should have:

• A degree in Marketing, Business, or a related field.
• Proven experience in building multiple brand strategy.
• Strong leadership and team management skills.
• Excellent analytical and strategic thinking abilities.
• Proficiency in understanding market trends and consumer behavior.
• Exceptional communication and interpersonal skills.
• A results‑driven mindset with a focus on achieving organizational goals.

This opportunity is with a well‑established and large organization in the Services industry. The company prioritizes innovation and excellence, offering an engaging environment for professionals to thrive and make a significant impact.

• Opportunity to grow in a thriving organisation
• Opportunities to lead and shape brand strategies within a large organization.

If you are passionate about brand development and looking to advance your career in the Services industry, apply now for the Head of Brand Development position.

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