Growth and Influencer Partnership Specialist

Gamer2Gamer; Kuala Lumpur; On-site; MYR 60,000 - 80,000; Full time

Job summary

A leading gaming company in Kuala Lumpur is seeking a Growth and Influencer Partnership Specialist to design and execute targeted user acquisition campaigns. The ideal candidate will own the creator-to-user acquisition funnel, optimize growth metrics, and collaborate with various teams to enhance user retention. Candidates should have a minimum of 2 years experience in user acquisition or KOL marketing and a passion for gaming culture. This role offers a dynamic environment focused on innovation and collaboration.

Qualifications

• Min 2 years experience in user acquisition or KOL marketing.
• Strong understanding of creator-led growth in gaming communities.
• Established network of gaming KOLs.

Responsibilities

• Design and execute targeted user acquisition campaigns.
• Own the creator-to-user acquisition funnel.
• Track and optimize key growth metrics.

Skills

User acquisition

Growth strategies

Relationship building

Data-driven mindset

Communication skills

Job description

Growth and Influencer Partnership Specialist

Design and execute targeted user acquisition campaigns focused on gamers and creator-led experiences. Own the creator-to-user acquisition funnel, from KOL onboarding and activation to user conversion, repeat usage, and retention. Track and optimize key growth metrics including MAU, DAU, retention, conversion rate, CAC, and LTV. Analyze campaign performance and present actionable insights to Business Development and Product teams.

User Acquisition & Growth

• Design and execute targeted user acquisition campaigns focused on gamers and creator-led experiences.
• Own the creator-to-user acquisition funnel, from KOL onboarding and activation to user conversion, repeat usage, and retention.
• Track and optimize key growth metrics including MAU, DAU, retention, conversion rate, CAC, and LTV.
• Analyze campaign performance and present actionable insights to Business Development and Product teams.

KOL & Partnerships

• Identify, onboard, and manage gaming KOLs, streamers, and creators as acquisition partners.
• Leverage an existing network of gaming KOLs to accelerate user growth.
• Develop and execute KOL-led campaigns and partnerships across platforms such as Twitch, YouTube, TikTok, Instagram, and Discord.
• Stay informed on market trends, competitor activity, and best practices in creator-led growth.

Cross-Functional Collaboration

• Work closely with Product, Business Development, Marketing, Operations, and Compliance teams to translate creator and user feedback into platform improvements.
• Support product launches and feature rollouts by aligning acquisition strategies with product goals.

Requirements

• Min 2 years experience in user acquisition, growth, partnerships, or KOL/influencer marketing, preferably in gaming, esports, creator economy, or digital entertainment.
• Strong understanding of creator-led growth and how KOLs drive user acquisition and retention in gaming communities.
• Established network of gaming KOLs or creators and hands-on experience activating them as growth partners.
• Data-driven mindset with experience tracking and optimizing acquisition and retention metrics.
• Strong communication, relationship-building, and cross-functional collaboration skills.
• Passion for gaming culture and online creator communities.