General Manager

Private Advertiser; Subang Jaya; On-site; MYR 180,000 - 250,000; Full time

Job summary

A leading footwear company in Malaysia is seeking a General Manager to lead and grow its footwear operations. This role involves overseeing strategy, sales, marketing, and operations, ensuring revenue growth and alignment with business objectives. The ideal candidate has 10–15 years of experience in retail or footwear, strong leadership skills, and a solid understanding of the Malaysian market. Offering competitive salary and performance-based incentives, this position is crucial for shaping a growing business.

Benefits

Competitive salary and performance-based incentives

Opportunity to lead and shape a growing business

Career growth within a regional or global organization

Qualifications

• Minimum 10–15 years of experience in the footwear, fashion, or retail industry.
• Proven experience in a senior leadership or general management role.
• Strong understanding of the Malaysian retail and consumer market.

Responsibilities

• Develop and execute short-term and long-term business strategies.
• Oversee sales performance across all channels.
• Ensure efficient inventory planning and supply chain management.

Skills

Leadership

Strategic thinking

Negotiation

Communication

Financial acumen

Education

Bachelor's degree in Business, Marketing, Retail Management, or related field

MBA

Job description

Reports To

Managing Director / Regional CEO

Job Summary

The General Manager – Footwear Business will be responsible for leading and growing the company’s footwear operations in Malaysia.

This role oversees end-to-end business performance including strategy, sales, marketing, operations, supply chain, merchandising, and people management.

The GM will drive revenue growth, brand positioning, operational excellence, and profitability while ensuring alignment with regional and global business objectives.

Key Responsibilities

Business Strategy & Leadership

Develop and execute short-term and long-term business strategies for the footwear division in Malaysia.

Drive market expansion, brand growth, and competitive positioning in retail, wholesale, and e-commerce channels.

Set annual business plans, budgets, and KPIs; ensure achievement of revenue and profitability targets.

Provide strong leadership and direction to cross-functional teams.

Sales, Marketing & Brand Management

Oversee sales performance across all channels (own retail, distributors, online, key accounts).

Work closely with marketing teams to execute effective brand, product, and promotional strategies.

Analyze market trends, consumer insights, and competitor activities to inform decision‑making.

Build and maintain strong relationships with key partners, retailers, and distributors.

Operations & Supply Chain

Ensure efficient inventory planning, demand forecasting, and supply chain management.

Optimize operational processes to improve cost efficiency and service levels.

Oversee retail operations, store performance, and expansion plans where applicable.

Ensure compliance with local regulations, quality standards, and company policies.

Manage P&L for the footwear business in Malaysia.

Monitor costs, margins, and cash flow to ensure financial health.

Prepare and present business performance reports to senior management.

Team & Talent Management

Lead, coach, and develop a high‑performing management team.

Build strong organizational capability and succession planning.

Foster a performance‑driven, collaborative, and ethical work culture.

Qualifications & Experience

Bachelor’s degree in Business, Marketing, Retail Management, or a related field (MBA preferred).

Minimum 10–15 years of experience in the footwear, fashion, or retail industry.

Proven experience in a senior leadership or general management role.

Strong understanding of the Malaysian retail and consumer market.

Demonstrated success in managing P&L and driving business growth.

Strong leadership and people management skills.

Strategic thinking with hands‑on execution capability.

Excellent commercial and financial acumen.

Strong negotiation, communication, and presentation skills.

Ability to thrive in a fast‑paced, competitive environment.

What We Offer

• Competitive salary and performance‑based incentives
• Opportunity to lead and shape a growing footwear business
• Career growth within a regional or global organization