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A leading marketing firm in Kuala Lumpur seeks a CRM Executive to develop and implement CRM strategies that enhance customer engagement and drive brand loyalty. The ideal candidate will have a Bachelor's degree in Marketing or related field and at least 3 years of CRM management experience, preferably in the fashion industry. This role involves managing customer segmentation, analyzing data for insights, and optimizing marketing campaigns. Proficiency in CRM software is essential. Competitive salary and career development opportunities offered.