Fashion CRM & Retail Marketing Lead

Bluebell Marketing; Kuala Lumpur; On-site; MYR 50,000 - 80,000; Full time

Job summary

A leading marketing firm in Kuala Lumpur seeks a CRM Executive to develop and implement CRM strategies that enhance customer engagement and drive brand loyalty. The ideal candidate will have a Bachelor's degree in Marketing or related field and at least 3 years of CRM management experience, preferably in the fashion industry. This role involves managing customer segmentation, analyzing data for insights, and optimizing marketing campaigns. Proficiency in CRM software is essential. Competitive salary and career development opportunities offered.

Qualifications

• Minimum 3 years of experience in CRM management, preferably in the fashion industry.
• Proficiency in CRM software and marketing automation tools.
• Creativity and a passion for fashion and customer engagement.

Responsibilities

• Develop and implement comprehensive CRM strategies.
• Manage customer segmentation and create targeted marketing campaigns.
• Continuously optimize CRM processes and strategies.

Skills

CRM management

Data analysis

Email marketing

Project management

Customer behavior understanding

Education

Bachelor's degree in Marketing, Business, or related field

Tools

Salesforce

HubSpot

Mailchimp

Job description

A leading marketing firm in Kuala Lumpur seeks a CRM Executive to develop and implement CRM strategies that enhance customer engagement and drive brand loyalty. The ideal candidate will have a Bachelor's degree in Marketing or related field and at least 3 years of CRM management experience, preferably in the fashion industry. This role involves managing customer segmentation, analyzing data for insights, and optimizing marketing campaigns. Proficiency in CRM software is essential. Competitive salary and career development opportunities offered.