Experienced Associate - Strategic Marketing

gradmalaysia.com; Kuala Lumpur; On-site; MYR 150,000 - 200,000; Full time

Job summary

A dynamic marketing firm in Kuala Lumpur is seeking an Experienced Associate - Strategic Marketing. This role offers a fast-paced environment for motivated professionals looking to build a career in marketing. Responsibilities include market analysis, content creation across various channels, and support for marketing events. Ideal candidates will have a bachelor's degree and 1-2 years of relevant experience or strong internship background. Opportunities for professional growth and collaboration with senior marketers are provided.

Qualifications

• 1 - 2 years of relevant experience in research, marketing, or communications.
• Demonstrable experience of marketing through projects or internships.
• Willingness to use specialized financial and economic intelligence platforms.

Responsibilities

• Conduct analysis on market trends and updates.
• Support content creation for various marketing channels.
• Help plan and execute internal and external marketing events.

Skills

Strong written and verbal communication skills

Agile self-starter

Attention to detail

Education

Bachelor’s degree in a related field

Job description

Experienced Associate - Strategic Marketing

We are seeking a highly motivated and curious Strategic Marketing Associate to join our dynamic Strategic Marketing team.

This is a foundational, fast-paced generalist role designed for a professional eager to build a comprehensive career in marketing. You will work closely with senior team members to support initiatives across the full spectrum of marketing—from brand, event management, communications and public relations to market insights, content creation and marketing strategy.

If you have a "hungry to learn" attitude and a desire to be a versatile marketer, this role offers unparalleled exposure and the chance to contribute meaningfully across the firm's strategic priorities.

What you’ll do

We value an associate who can jump in and contribute to various initiatives. Your responsibilities will be bucketed across three core pillars:

1. Research & Market Insights

• Conduct analysis andprepare briefing decks on market/economic/policy trends & updates
• Support the continuous updating of our intelligence hub, focusing on market and competitor insights
  

2. Brand, content creation and communications

• Support content creation for a variety of channels, including internal and external communications, podcasts, emails, presentations, blogs, web landing pages, and thought leadership
• Implement and uphold the firm's brand guidelines across all marketing and communications collateral for our lines of service
• Assist in preparing and presenting communications for executive leadership
  

3. Events and cross-functional project support

• Supportthe planning, logistics, and execution of internal and external marketing events and innovation projects.
• Act as a key liaison, working closely with various departments to align marketing efforts and drive strategic initiatives
  

What you'll gain:

This role is specifically designed to accelerate your growth and build a strong foundation for your future marketing career:

• Experience working in a multidisciplinary team, delivering best-in-class, multi-channel go-to-market initiatives. You'll collaborate alongside senior marketers and colleagues from other countries and international offices, expanding your network and global marketing perspective.
• Opportunity to use and gain experience using various AI-driven tools to accelerate market research, scale content creation efficiently, and streamline workflows.
• A unique opportunity to further shape and fine-tune the kind of marketing you eventually choose to specialise in within the team, building on your broad initial experience.

Candidate attributes and mindset

We are looking for an individual who embodies the characteristics necessary for success in a generalist marketing role:

• An agile and highly curious self-starter, eager to absorb new information and pivot between different functional areas (research, content, events). This includes the willingness and aptitude to learn and utilise specialised financial and economic intelligence platforms for market research and data analysis
• Strong written and verbal communication skills, with a keen ability to articulate complex analytical insights into clear, compelling, and actionable content
• Eagle-eyed attention to detail, a proven ability to manage time effectively across multiple projects whilst ensuring the accuracy of data and quality of deliverables
• 1 - 2 years of relevant experience in research, marketing, communications, or a related business field. Recent graduates with strong internship experience are strongly encouraged to apply
• Bachelor’s degree in a field requiring strong analytical and quantitative comfort, such as Economics, Finance, Business, Marketing, or a related field.
• Demonstrable experience of marketing evidenced through relevant academic projects or work experience (e.g., via internships, or through self-led initiatives like designing and managing your own social/content channel)

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