Senior Executive & Product

SME Bank Malaysia; Kuala Lumpur; On-site; MYR 60,000 - 80,000; Full time

Job summary

A leading financial institution is seeking an Executive/Senior Executive for Product/Non-Program roles based in Kuala Lumpur. The candidate will spearhead product development by identifying opportunities, conducting market research, and ensuring products meet customer needs. The ideal applicant should possess a Bachelor’s degree along with at least 2 years of relevant experience, preferably in the financial sector. Knowledge of the Malaysian economy and market trends is essential. This position offers a platform for influential growth in a high-performance organization.

Qualifications

• Minimum of 2 years working experience in product/program/campaign design, development & evaluation.
• Experience in the financial industry is an added advantage.
• Up-to-date knowledge of the business environment and Malaysian economy.

Responsibilities

• Identify new product & non-program opportunities and generate ideas.
• Conduct market and customer research, competitive analysis, and positioning.
• Translate customer needs into product requirements.
• Coordinate with stakeholders to ensure product requirements are met.
• Recommend target market or product positioning based on research.
• Enhance product features and prepare proposals for products.
• Ensure launch readiness, including marketing communications and UAT.

Skills

Product development

Market research

Stakeholder engagement

Customer needs analysis

Education

Bachelor’s degree in relevant fields

Job description

As a high-performance organisation, we offer our services through all our branches operating nationwide. Our key initiatives are driven by various action-plans to create a high level of engagement while nurturing the core values of S.M.I.L.E among the Talent Capital of the Bank.

Talent management and development are the cornerstone of our operations. We are continuously scouting for the right talents to fill up the roles as Executive/Senior Executive, Product/Non-Program.

Responsibilities

• Identify new product & non-program opportunities and idea generation.
• Conduct market and customer research, competitive analysis and positioning.
• Translate customer needs into product requirements.
• Work with stakeholders to ensure products developed or enhanced meets the requirements.
• Identify and recommend target market or product positioning based on survey/ research/ leads.
• Develop or enhance product features.
• Prepare proposal for internal deliberation/ endorsement/ approval and external approval for new or enhancement of product
• Development of new or enhancement of product must be supported by Shariah research and takyif fiqhi review provided by Group Shariah.
• Liaise with internal & external partners on the launch, where applicable.
• Provide support to launch marketing communications (above and below the line).
• Ensure system and support readiness for launch, including UAT (if applicable).
• To assess growth, profitability, risks and relevancy of product (product review)

Requirements

• A minimum of a Bachelor’s degree or its equivalent in relevant fields.
• Minimum of 2 years working experience in product/program/campaign design, development & evaluation.
• Have experience working in the financial industry is an added advantage.
• Up-to-date knowledge of the business environment and Malaysian economy.