Executive, Retail Marketing

Zuspresso (M) Sdn Bhd; Shah Alam; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading beverage company in Shah Alam is seeking a dynamic individual to build and nurture partnerships with local communities. This role involves planning and executing brand partnership events, managing the full event lifecycle, and coordinating in-store activations to drive footfall and sales. The ideal candidate will possess excellent communication skills, experience in event planning, and a keen understanding of community needs and trends. Join us to strengthen the brand’s local relevance and engage with communities effectively.

Qualifications

• Strong communication skills to collaborate effectively with various teams.
• Experience in event planning and execution.
• Ability to understand community needs and trends.

Responsibilities

• Build and nurture partnerships with local communities.
• Plan, coordinate, and execute brand partnership events.
• Manage the full event lifecycle from concept to completion.
• Coordinate in-store activations and retail support.

Job description

Build and nurture partnerships with local communities, organisations, and groups that align with the brand’s values.

Identify, and execute collaboration opportunities such as community workshops, pop-up events, sponsorships, or CSR initiatives that strengthen the brand’s local relevance.

Serve as the brand’s local ambassador to understand community needs, trends, and sentiments to craft initiatives that build authentic engagement.

Event Planning & Activation

Plan, coordinate, and execute brand partnership and store-level events from concept to completion. Including product launches, seasonal campaigns, sponsorships, and collaborations.

Collaborate closely with internal teams including Marketing, Retail Operations, and Brand to ensure each activation aligns with brand strategy, tone, and objectives.

Manage the full event lifecycle from concept development, creative briefing, planning, budgeting, vendor sourcing, production, and on-ground coordination.

Maintain a comprehensive event calendar and ensure timely execution of all planned initiatives.

In-Store Activation & Retail Marketing Support

Coordinate with design and procurement teams to ensure all point-of-sale materials (POSM), visuals, and displays meet brand guidelines and are delivered on schedule.

Work with the operations teams to plan and implement in-store activations, seasonal setups, and product highlights that drive footfall and sales conversion.