Executive, Retail Marketing

ZUS Coffee; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A prominent coffee brand in Kuala Lumpur seeks an individual to build local partnerships and coordinate brand events. The role involves community engagement through workshops, sponsorships, and CSR initiatives. Responsibilities include planning events from conception to execution, ensuring alignment with branding, and managing in-store marketing materials. Ideal candidates should demonstrate strong collaboration skills with internal teams and the ability to resonate with local community needs. This position offers an opportunity to drive brand relevance and local engagement.

Qualifications

• Experience in partnership development and community engagement.
• Strong planning and coordination skills for events.
• Ability to collaborate effectively with internal teams.

Responsibilities

• Build partnerships with local communities and organizations.
• Plan and execute brand partnership and store-level events.
• Coordinate in-store activations and manage display materials.

Job description

Build and nurture partnerships with local communities, organisations, and groups that align with the brand’s values.

Identify, and execute collaboration opportunities such as community workshops, pop-up events, sponsorships, or CSR initiatives that strengthen the brand’s local relevance.

Serve as the brand’s local ambassador to understand community needs, trends, and sentiments to craft initiatives that build authentic engagement.

2. Event Planning & Activation

Plan, coordinate, and execute brand partnership and store-level events from concept to completion. Including product launches, seasonal campaigns, sponsorships, and collaborations.

Collaborate closely with internal teams including Marketing, Retail Operations, and Brand to ensure each activation aligns with brand strategy, tone, and objectives.

Manage the full event lifecycle from concept development, creative briefing, planning, budgeting, vendor sourcing, production, and on-ground coordination.

Maintain a comprehensive event calendar and ensure timely execution of all planned initiatives.

3. In-Store Activation & Retail Marketing Support

Coordinate with design and procurement teams to ensure all point-of-sale materials (POSM), visuals, and displays meet brand guidelines and are delivered on schedule.

Work with the operations teams to plan and implement in-store activations, seasonal setups, and product highlights that drive footfall and sales conversion.