Executive, Personalization Operations Specialist

Daimler Trucks North America LLC; Puchong; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading automotive company is looking for a Personalization Operations Specialist in Puchong, Malaysia. The role involves delivering personalized experiences across various channels using Salesforce Marketing Cloud. The ideal candidate should have over 2 years of Digital Marketing experience, with a strong emphasis on email marketing, and experience in campaign management. Responsibilities include collaborating cross-functionally to ensure optimal implementation and monitoring of personalized customer journeys. A Bachelor's degree and familiarity with HTML/CSS are required.

Qualifications

• 2+ years of Digital Marketing experience with email marketing focus.
• Hands-on experience in managing campaign deliveries and cross-team collaboration.
• Familiarity with HTML/CSS and digital content management is a plus.

Responsibilities

• Deliver personalized experiences via Salesforce Marketing Cloud Personalization.
• Support implementation of customer journeys and email templates.
• Monitor KPIs and provide actionable insights for markets.

Skills

Digital Marketing

Email Marketing

Salesforce Marketing Cloud

HTML/CSS

Education

Bachelor’s degree in Marketing, Business, or Computer Science

SFMC Email Specialist Certification

Tools

Salesforce Marketing Cloud

CRM platforms

Job description

Description

About the job:

We are looking for a dynamic and detail-oriented Personalization Operations Specialist to own the delivery and execution of personalized experiences across Onsite, Offsite, and Omni-channel touchpoints. The ideal candidate will work closely cross-streams to ensure timely and high-impact personalization delivery that drives engagement, conversion, and customer satisfaction.

• Drive and deliver Onsite use case implementations via Salesforce Marketing Cloud Personalization
• Support implementation of personalized customer journeys, automations, and email HTML templates for Omnichannel use cases using Salesforce Marketing Cloud Email and Mobile studio
• Supporting local markets in day-to-day Personalization operations, with a focus on achieving optimal use of Personalization use cases
• Monitor KPIs and formulate actionable insights and recommendations for markets and management
• Align and work closely with all streams to deliver Personalization activations across Campaigns and Always-on to ensure on-time delivery
• Demand management and co-ordination with HQ and market

Qualifications

• Bachelor’s degree in the field of Marketing / Business/ Computer Science or a comparable qualification.
• Good to have: SFMC Email Specialist Certification

Experience (type of)

• 2+ years of Digital Marketing experience, with at least 1 year specializing in email marketing, either agency or brand side.
• Hands-on experience in managing campaign deliveries: plan, execute and cross-team collaboration
• Hands-on experience in EDM development and execution, using tools such as Salesforce Marketing Cloud or equivalent CRM platforms
• Good understanding of overall audience strategy and best practices
• Familiarity with HTML/CSS and digital content management is a plus

Specific knowledge/ Skill

Technical Knowledge

• Salesforce Marketing Cloud, HTML/CSS

Soft Skills

• Good team player, strong organizational skills, attention to detail, and ability to manage multiple projects
• Self-motivated, result-oriented, hardworking and able to work under pressure
• Customer service oriented and strong service mind