Executive,Marketing

Be International Marketing Sdn. Bhd.; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading marketing company in Kuala Lumpur is seeking a Marketing Executive to drive product marketing initiatives and enhance brand presence. The ideal candidate should possess a Bachelor's degree in Business Administration or Marketing, along with strong analytical and interpersonal skills. Responsibilities include developing marketing plans, conducting market research, and creating engaging digital content. Candidates with at least 1 year of experience are preferred, but fresh graduates are encouraged to apply. This role is vital for achieving business growth.

Qualifications

• Minimum of 1 year of marketing experience or fresh graduates with marketing passion.
• Demonstrated ability to analyse data and derive insights on market trends.
• Prior experience in product marketing or management is a plus.

Responsibilities

• Manage marketing initiatives and monitor sales performance.
• Develop and execute strategic marketing plans.
• Create engaging digital marketing content for social media.

Skills

Data analysis

Interpersonal skills

Organizational skills

Presentation skills

Digital marketing

Education

Bachelor’s degree in Business Administration or Marketing

Job description

This role plays a vital role in driving the success of assigned products by managing their marketing initiatives, monitoring sales performance, and supporting overall business growth. This position involves developing and executing strategic marketing plans—both online and offline—to strengthen brand presence, boost product visibility, and achieve sales objectives.

The role also includes analysing market trends, gathering field intelligence, and conducting market research to identify opportunities and inform future strategies. By collaborating closely with cross‑functional teams, the Marketing Executive ensures that all promotional activities align with the company’s brand vision and contribute to long‑term product success.

Product Marketing

Plan and conduct product seminars and promotional events.

Create engaging digital marketing content for social media platforms such as Facebook, Instagram, and TikTok.

Develop educational materials—booklets, training resources, videos, and other tools—to enhance product knowledge across online and offline channels.

Design, implement, and oversee integrated marketing campaigns (both online and offline) to strengthen brand presence and increase sales.

Ensure all marketing materials and communications align with the brand’s tone, messaging, and strategic goals.

Respond promptly to product‑related inquiries and provide necessary support.

Monitor and evaluate sales performance for assigned products, comparing actual performance against monthly forecasts.

Initiate and support activities such as product training sessions, promotions, and other initiatives.

Field Intelligence Gathering

Collect market feedback and customer testimonials on both existing and new products.

Gather and analyse insights on market trends and competitor activities that may influence sales performance.

Use collected data to refine marketing strategies and better target key demographics.

Market Research

Collaborate with the Product Development team to conduct market research for both new and existing products.

Analyse market trends, customer behaviours, and competitor performance to identify opportunities and challenges.

Additional Responsibilities

Carry out any other duties or special assignments as directed by the supervisor.

To be successful in this role, we are expecting the below:

MinimumBachelor’s degree in Business Administration and/or Marketing or equivalent.

Candidates with at least 1 year of marketing experience are ideal, but fresh graduates with a passion for marketing are also welcome to apply!

Demonstrated ability to analyse data and derive insights on market trends, sales outcomes, and campaign effectiveness.

Prior experience in product marketing or product management is an advantage.

Hands‑on experience in organizing product launches, conducting product training sessions, and executing promotional activities.

Strong interpersonal, organizational, and presentation skills.

Work location: Bukit Jalil (Nearby Pavilion Bukit Jalil).

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