Executive, Brand & PR

Toyota Malaysia; Kuala Lumpur; On-site; MYR 48,000 - 60,000; Full time

Job summary

A leading automotive company is seeking a Brand and PR Executive in Kuala Lumpur. This role involves supporting the execution of brand and PR plans to enhance brand awareness and drive engagement. Candidates should have a Bachelor’s degree in marketing or business and at least 2 years of experience in brand management and PR, preferably in the automotive retail sector. Strong communication and analytical skills are essential, along with a passion for sustainability and creativity.

Qualifications

• Minimum 2 years of experience in brand and PR development.
• Proven experience as a Brand or Marketing Executive in the automotive retail industry.
• Strong understanding of branding principles and communication strategies.
• Ability to work independently and collaboratively in a fast-paced environment.

Responsibilities

• Implement brand and PR plans to increase brand awareness.
• Collaborate with teams to execute marketing and PR strategies.
• Monitor market trends and evaluate campaign performances.
• Support vehicle management for media test drives.

Skills

Brand development

PR communications

Digital marketing

Analytical skills

Communication skills

Creative mindset

Project management

Education

Bachelor’s degree in marketing or business

Tools

Social media platforms

Email marketing tools

Content management systems

Job description

JOB SUMMARY

Reporting to the Senior Manager, Strategic Branding, Marketing Division, the Brand and PR Executive will be working closely with the line manager, the entire marketing team, internal and external stakeholders to build and grow the brand and its public relations initiatives in line with the company’s vision and commercial goals. A self-starter with a can-do attitude, able to work independently with minimal supervision to meet deadlines.

RESPONSIBILITIES

• Responsible for supporting and implementing full year brand and PR plans from planning to execution that align with business objectives to increase brand awareness, create consumer value, and drive brand affinity amongst consumers and media partners.
• Focus on the timely implementation of Marketing and PR Plans (ATL & BTL); collaborating with the commercial and product teams to ensure the plan is in line with the brand vision, strategy plan, and business objectives. Working closely with Sales and Product Planning Teams on BTL-related quantities, outlet allocations, purchases, forecasts, and pipeline management.
• Review and analyze brand, PR and campaign performances against goals and provide recommendations to meet said goals.
• Align with stakeholders on marketing and PR activations and plans.
• Support in the development of the Marketing Mix (Media Planning, Go-To-Market Strategy, POSM Developments, Brand Design Developments, Dealer outlets Activation).
• Monitor, analyze, and evaluate market trends, consumer behaviors, and competitor activities to identify opportunities for portfolios.
• Collaborate with cross functional teams and external business partners to ensure the timely and efficient execution of plans.
• Support in the vehicle/fleet management for media test drives and take on the role as the key media liaison for PR agency and media partners on test drives.
• Assist in branding, marketing efforts and ad hoc tasks.

REQUIREMENTS AND QUALIFICATIONS

• Bachelor’s degree in marketing, business, or a related field.
• Minimum 2 years of experience in assisting team in brand and PR development, plans and management.
• Proven experience as a Brand, PR communications and Marketing Executive or in a similar role, preferably in the automotive retail industry.
• Strong understanding of branding principles, communications strategies, and best practices.
• Proficiency in written communications, digital marketing platforms, including social media, email marketing, and content management systems.
• Excellent communication, presentation, and interpersonal skills.
• Creative mindset with a keen eye for design and aesthetics.
• Strong analytical skills with the ability to interpret data and generate insights.
• Ability to work independently and collaboratively in a fast-paced environment.
• Passion for sustainability and promoting eco-friendly products.
• Familiarity with the latest marketing trends, tools, and technologies.
• Sensitivity to numbers to analyse data and create accurate forecasts.