Event Executive (Shopping Mall - Penang)

Randstad; Penang; On-site; MYR 100,000 - 150,000; Full time

Job summary

A major shopping destination in Penang is seeking an Event Executive to manage events and marketing campaigns. The ideal candidate should have 3-5 years of experience in a marketing role, particularly focused on events and retail. Responsibilities include developing strategies to drive foot traffic, managing promotional spaces, and cultivating relationships with stakeholders. A Bachelor's Degree in Marketing or a related field is required, along with strong leadership and communication skills.

Benefits

Positive work environment

Generous rewards for performance

Personal growth emphasis

Qualifications

• 3-5 years of experience in a marketing or marcom role, focusing on events and campaigns.
• Strong communication skills and leadership qualities.
• Driven, ambitious, and assertive character.

Responsibilities

• Lead the planning, execution, and analysis of all mall-wide events and marketing campaigns.
• Achieve and exceed income targets for advertising and promotional spaces.
• Cultivate strong relationships with retailers and external agencies.
• Develop and maintain a cohesive brand image through communications.
• Stay updated on market trends and prepare reports on campaign performance.

Skills

Shopping Mall

Retail Marketing

Mall Marketing

Mall Branding

Advertising

Promotions

Events Management

Public Relations

Marketing Communications (Marcom)

Education

Bachelor's Degree in Marketing, Communications, Public Relations or a related field

Job description

Event Executive (Shopping Mall - Penang)

The hiring company is a major shopping and dining destination located on a famous seafront promenade. This establishment offers a wide array of retail options, including high-end fashion and a large department store, as well as a variety of restaurants and a cinema. It is a key landmark that attracts a diverse mix of shoppers and diners.

About the Job

• Campaign and Event Management: Lead the planning, execution, and post-mortem analysis of all mall-wide events and marketing campaigns. This includes developing and implementing strategies to increase footfall and drive sales.
• Promotional Space Management: Achieve and exceed income targets for all advertising and promotional spaces within the mall by attracting external clients and managing their on-site activations.
• Retailer and Stakeholder Relations: Cultivate strong relationships with retailers, tenants, and external agencies to ensure consistent brand messaging and to coordinate joint promotional activities and events.
• Brand and Communication Strategy: Develop and maintain a cohesive brand image through all print and on-site communications. Create compelling copy for all traditional marketing materials.
• Market Intelligence and Reporting: Stay updated on market trends and consumer behavior to develop effective strategies. Prepare comprehensive reports on campaign performance and promotional space revenue.

Skills and Experience Required

• Diploma/Bachelor's Degree in Marketing, Communications, Public Relations or a related field.
• 3-5 years of experience in a marketing or marcom role, with a strong focus on events and campaigns.
• Prior experience in the retail or mall industry is a plus.
• Driven, ambitious, and assertive character.
• Strong communication skills and leadership qualities.
• Open to candidates ready to step up into an Assistant Manager role.

Culture and Benefits

Your future employer is financially strong and has been growing rapidly in recent years, with a solid portfolio of completed, ongoing, and future projects secured. They offer a positive work environment, supported by a trusting and supportive management team. They reward their employees generously for good performance and emphasize personal growth for each individual.

How to Apply

The above is just a guideline about the position. Please apply through this advertisement or log into www.randstad.com.my for further details. Due to the high volume of applicants, shortlisted candidates will be contacted.

Skills

• Shopping Mall
• Retail Marketing
• Mall Marketing
• Mall Branding
• Advertising
• Promotions
• Events Management
• Public Relations
• Marketing Communications (Marcom)

Qualification

no additional qualifications required

Education

Bachelor Degree

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