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A renowned beverage company is seeking a dynamic Regional Sales Manager to oversee the East Coast region. This role involves developing sales strategies and achieving profitability goals while leading and mentoring a high-performing sales team. Candidates should have a Diploma in Business or equivalent with a minimum of 8 years in the FMCG industry, including 5 years in a managerial position. Strong skills in sales management and distributor relations are essential. Experience with SAP systems is a plus.