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A local manufacturing company in Batu Pahat is seeking a digital marketing executive to manage online platforms and execute digital marketing activities including SEO, advertising, and content creation. Candidates should have a diploma or degree in digital marketing or related fields, with proficiency in English, Bahasa Malaysia, and Mandarin. Fresh graduates are encouraged to apply. Competitive and creative candidates who can work under pressure are preferred.
To manage and handle online platform and orders.
Execute digital marketing activities, including but not limited to:
SEO: Implement and optimise SEO best practices on websites for search engines, including conducting market research on keywords, consumer trends, and competing brands.
Advertising: Plan, run, and manage paid advertising campaigns (Google, Instagram, Facebook, TikTok, etc) to increase brand awareness and lead conversion.
Online reputation management: Track and monitor web mentions, identify positive and negative results on search engines and social media. Improve and maintain favourable online reputation for the brand/ Company.
Content creation: Understand the market and localise/ transcreate content based on local market trends and consumer behaviours. Contribute ideas, strategies and plan content according to brand strategy and positioning.
Social media: Manage corporate social media accounts. Build online community, foster audience engagement and respond to feedbacks, enquiries and comments.
Analytics: Generate and analyse monthly reports for website and social media to provide actionable insights for improvements.
Liaise closely with digital marketing team to execute digital marketing activities.
Liaise with other departments to ensure all online activities complement offline efforts.
Work with external parties, such as online media companies, to implement campaign/ project when necessary.
Keep abreast of new digital platforms, digital marketing trends and emerging technologies, brainstorm for new ideas for digital marketing.
To assist and participate in fairs and expos.
Perform other duties and projects as necessary to meet Company goals.
Diploma or degree in digital marketing, marketing, communication or other related fields.
Preferably with working experience in digital marketing.
Familiar with digital marketing landscape and social media channels.
Hands‑on experience on Google Analytics, SEO, Google Ads and Social Media Ads preferred.
Proficient in English, Bahasa Malaysia and Mandarin.
Proficient with various types of computer applications, including Microsoft Office, Photoshop, Canva, CapCut, etc.
Experienced in doing research using multiple sources.
Able to deliver under pressure and tight deadlines.
Able to communicate and collaborate effectively.
Independent, creative, resourceful, data‑oriented and problem solver.
Able to participate in fair and work during weekend when required.
Willing to work in Batu Pahat, Johor.
Fresh graduates are encouraged to apply.
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